AIxH News (English) https://www.aixh.com/en/news/ AI and digital marketing analyses by AIxH, a digital marketing and AI agency in Luxembourg. English editions. en Reddit opens its AI advertising campaigns to all advertisers, SMEs included https://www.aixh.com/en/news/reddit-max-campaigns-open-all-advertisers/ https://www.aixh.com/en/news/reddit-max-campaigns-open-all-advertisers/ Sat, 05 Sep 2026 08:00:00 +0000 Since 3 September 2026, Reddit has opened Max Campaigns to all advertisers and claims 17% lower CPA. Should your brand give it a test budget? Claude Fable 5.1 costs up to 45% less, depending on how your teams use it https://www.aixh.com/en/news/claude-fable-5-1-cheaper-cache-reads-training/ https://www.aixh.com/en/news/claude-fable-5-1-cheaper-cache-reads-training/ Sat, 05 Sep 2026 08:00:00 +0000 Anthropic launched Claude Fable 5.1 on 1 September 2026: cache reads 75% cheaper, savings of 25 to 45% depending on usage. What your teams need to revisit. AI Mode stopped citing its sources for 48 hours, Google confirms a bug in Gemini 3.8 Flash https://www.aixh.com/en/news/ai-mode-gemini-3-8-flash-citation-bug/ https://www.aixh.com/en/news/ai-mode-gemini-3-8-flash-citation-bug/ Sat, 05 Sep 2026 08:00:00 +0000 Google confirmed and fixed within 48 hours a bug that stripped AI Mode of citations under Gemini 3.8 Flash. What it means for SEO tracking in Luxembourg. GPT-6 Astra produces slides on your template, websites and 3D scenes, and what remains for the art director https://www.aixh.com/en/news/gpt-6-astra-creative-production-templates/ https://www.aixh.com/en/news/gpt-6-astra-creative-production-templates/ Sat, 05 Sep 2026 08:00:00 +0000 OpenAI launched GPT-6 Astra on 3 September 2026: slides on your template, websites, 3D scenes. What AI-accelerated production changes for your brand. ChatGPT Ads passes $1 billion, and OpenAI targets $100 billion by 2030 https://www.aixh.com/en/news/chatgpt-ads-one-billion-annualised-revenue/ https://www.aixh.com/en/news/chatgpt-ads-one-billion-annualised-revenue/ Wed, 02 Sep 2026 08:00:00 +0000 ChatGPT Ads passes $1 billion in annualised revenue and opens self-service buying to European advertisers. How to frame a first test from Luxembourg. 62% of Generation Z get their news on social media, only a third trust it https://www.aixh.com/en/news/gen-z-social-media-news-trust-gap/ https://www.aixh.com/en/news/gen-z-social-media-news-trust-gap/ Wed, 02 Sep 2026 08:00:00 +0000 62% of Generation Z get their news from social media, 33% trust it. What the study changes in the choice of influencer partnerships. The FTC accuses Amazon of rigging its advertising auctions for seven years https://www.aixh.com/en/news/ftc-accuses-amazon-rigged-ad-auctions/ https://www.aixh.com/en/news/ftc-accuses-amazon-rigged-ad-auctions/ Wed, 02 Sep 2026 08:00:00 +0000 The FTC and 22 states accuse Amazon of rigged advertising auctions since 2019. What retail media advertisers should check in their contracts. Since 31 August, Search Console shows where websites appear in Google's AI, without their clicks https://www.aixh.com/en/news/search-console-generative-ai-report-worldwide/ https://www.aixh.com/en/news/search-console-generative-ai-report-worldwide/ Wed, 02 Sep 2026 08:00:00 +0000 Search Console's generative AI report has been worldwide since 31 August 2026: impressions and cited pages, no clicks or queries. Our first uses of it. Google forces AI Max on Search campaigns with no opt-out https://www.aixh.com/en/news/google-ai-max-forced-migration-search-campaigns/ https://www.aixh.com/en/news/google-ai-max-forced-migration-search-campaigns/ Wed, 02 Sep 2026 08:00:00 +0000 Broad Match and automated assets switch to AI Max from 1 September 2026. Inherited settings, promise cut from 14% to 7%: what to check on your account. After the platforms' AI agent, the agency builds the one that works for the advertiser https://www.aixh.com/en/news/automated-advertising-agency-builds-advertiser-agent/ https://www.aixh.com/en/news/automated-advertising-agency-builds-advertiser-agent/ Tue, 01 Sep 2026 08:00:00 +0000 Build the AI agent that defends the advertiser against the platforms: guardrails, context, a memory of decisions. Opinion piece by Grégory Camus, AIxH. How much does an SEO agency cost in Luxembourg? Quotes, pricing models and public grants https://www.aixh.com/en/news/seo-agency-prices-luxembourg-quotes-grants/ https://www.aixh.com/en/news/seo-agency-prices-luxembourg-quotes-grants/ Sun, 30 Aug 2026 08:00:00 +0000 No serious SEO price without an audit: pricing models of an SEO agency in Luxembourg, warning signs according to Google, SME grants of up to €17,500. Fanta stops renting monsters from Hollywood and builds its own horror franchise with an AI studio https://www.aixh.com/en/news/fanta-haunted-universe-ai-studio-horror-franchise/ https://www.aixh.com/en/news/fanta-haunted-universe-ai-studio-horror-franchise/ Sat, 29 Aug 2026 08:00:00 +0000 Fanta built its horror franchise with AI studio GRAiL: 18 months of work, 50 markets, Ghost Face as a guest. What your brand can take from it. Google suspends its parasite SEO penalties in Europe under pressure from the European Commission https://www.aixh.com/en/news/google-parasite-seo-penalties-frozen-eea-dma/ https://www.aixh.com/en/news/google-parasite-seo-penalties-frozen-eea-dma/ Sat, 29 Aug 2026 08:00:00 +0000 Since 30 August 2026, Google's parasite SEO penalties no longer take effect in the EEA (DMA pressure). Your benchmarks by market need to account for it. Google publishes its 2026 AI playbook and claims ChatGPT is losing ground in shopping https://www.aixh.com/en/news/google-ai-holiday-playbook-claims-chatgpt-decline/ https://www.aixh.com/en/news/google-ai-holiday-playbook-claims-chatgpt-decline/ Sat, 29 Aug 2026 08:00:00 +0000 Google sends out its 2026 holiday guide: 2.5 billion AI Overviews users and a claimed decline of ChatGPT. What matters for your Q4 budget. With AI Mode, your website becomes a source for Google and stops being the destination for your customers https://www.aixh.com/en/news/google-ai-mode-books-hotels-tracks-flights/ https://www.aixh.com/en/news/google-ai-mode-books-hotels-tracks-flights/ Fri, 28 Aug 2026 08:00:00 +0000 Google now books hotels and tracks flight prices inside AI Mode. What this agentic shift changes for websites that sell online bookings. OpenAI gives ChatGPT the power to act directly on websites https://www.aixh.com/en/news/chatgpt-webmcp-agents-act-on-websites/ https://www.aixh.com/en/news/chatgpt-webmcp-agents-act-on-websites/ Fri, 28 Aug 2026 08:00:00 +0000 OpenAI adds WebMCP to ChatGPT's browser: compatible websites expose actions the agent runs directly. What to check on your own site before agents arrive. Meta accepts an $18 billion settlement on teen safety and puts TikTok and YouTube on the spot https://www.aixh.com/en/news/meta-18-billion-teen-safety-settlement-advertisers/ https://www.aixh.com/en/news/meta-18-billion-teen-safety-settlement-advertisers/ Thu, 27 Aug 2026 08:00:00 +0000 Meta's deal with 52 US attorneys general sets a two-hour daily cap, night mode and hidden likes for teens. What advertisers need to plan for now. Bill Gates wants to tax AI and reserve certain jobs for humans https://www.aixh.com/en/news/bill-gates-ai-tax-human-reserved-jobs/ https://www.aixh.com/en/news/bill-gates-ai-tax-human-reserved-jobs/ Thu, 27 Aug 2026 08:00:00 +0000 A tax on AI tokens and robots, Human Reserved jobs, new institutions: what Bill Gates proposed on 26 August 2026, and how a company can prepare for it. Google volatility rises again after the August 2026 anti-spam update closes https://www.aixh.com/en/news/google-volatility-rises-after-august-spam-update/ https://www.aixh.com/en/news/google-volatility-rises-after-august-spam-update/ Thu, 27 Aug 2026 08:00:00 +0000 The August 2026 spam update ended on the 21st, but tracking tools measured a new volatility peak on the 26th. How to read this signal without overreacting. AI chatbots must resolve 80% of customer requests without a human by 2029 https://www.aixh.com/en/news/ai-chatbot-luxembourg-80-percent-autonomous-resolution/ https://www.aixh.com/en/news/ai-chatbot-luxembourg-80-percent-autonomous-resolution/ Tue, 25 Aug 2026 08:00:00 +0000 Gartner expects 80% of customer requests to be resolved without a human by 2029. What an AI chatbot in Luxembourg needs behind the interface to get there.