Success stories
Paid media & acquisition for a global brand.
The Briefing :
Understanding the Unique Needs of a Multifaceted Audience
The global expatriate community is as diverse as it is vast. Our client's mission, to cater to everyone from young professionals to relocating families and retirees, required a nuanced understanding of this multifaceted audience. The saturated online advertising space, with its relentless competition, further intensified the challenge.
Our approach :
Bridging Personalization and Scale withGenerative AI
In today's digital era, generic solutions are passé. Recognizing this, we fused our holistic marketing approach with the capabilities of generative AI. Instead of the client's previous set of generic ads and visuals, we crafted a rich tapestry of hundreds of ad variations and visuals, each speaking directly to a specific audience segment. The result? A media strategy as diverse as the global expatriates themselves.
The Results :
The AI Impact: Beyond Numbers, Real Business Outcomes
Harnessing the combined might of human strategy and AI, we delivered results that spoke volumes. Lead costs were slashed by 45% thanks to our precision-targeted ads. The brand's digital footprint expanded rapidly and in multiple languages, resulting in a three-time increase in hot leads. The proof, as they say, was in the numbers.
-45%
IN LEAD COSTS WITH HUMAN STRATEGY & AI-PERSONALIZED ADS.
X3
INCREASE IN HOT LEADS.
BRANDED CONTENT FOR A B2B BRAND
The Briefing :
Web Redesign with Global Ambitions.
A top-tier B2B brand approached us with a colossal task. With plans to revamp their website, they needed to generate extensive cold content in multiple languages within a limited timeframe.Simultaneously, there was a demand for a consistent flow of hot content that resonated with their brand voice. The website also needed to be SEO-optimized, a territory previously uncharted by our client.
Our approach :
Pioneering AI-Augmented Content Solutions
To address our client's needs, we deployed an innovative AI-augmented content machine capable of producing content in multiple languages, tailored to the client's unique brand voice. By analyzing customer data, paid media metrics, past and competitor SEO performances, we gathered invaluable insights. These insights, combined with our seasoned expertise, formed the backbone of a potent SEO content optimization process.
The Results :
SEO Supremacy & Content Excellence in Record Time
Our efforts bore fruit in record time. The swift content generation process paved the way for an expedited website launch. The hot content editorial line we introduced saw impressive visitor numbers and engagement. But the crowning achievement was our client's newfound SEO dominance, which placed them ahead of their three primary competitors.
1#
ON PRIORITY KEYWORDS, SUR PASSING ALL THREE MAIN COMPETITORS
5
DAYS FOR ENTIRE WEBSITE CONTENT CRAFTED
GHOSTWRITING FOR A CEO
The Briefing :
Transitioning from Traditional toDigital: A CEO's Challenge
While a recognized figure in conventiona lmedia, the digital realm remained uncharted territory for our client's CEO. The challenges? Time constraints, apprehension about missteps, and above all, ensuring a genuine online presence
Our approach :
Automating Authenticity: Tailoring the CEO's Digital Voice
In today's digital era, generic solutions are passé. Recognizing this, we fused our holistic marketing approach with the capabilities of generative AI. Instead of the client's previous set of generic ads and visuals, we crafted a rich tapestry of hundreds of ad variations and visuals, each speaking directly to a specific audience segment. The result? A media strategy as diverse as the global expatriates themselves.
The Results :
Amplified Voice: The CEO's Resounding Digital Success
Harnessing the combined might of human strategy and AI, we delivered results that spoke volumes. Lead costs were slashed by 45% thanks to our precision-targeted ads. The brand's digital footprint expanded rapidly and in multiple languages, resulting in a three-time increase in hot leads. The proof, as they say, was in the numbers.
7
FOLD RISE IN AVERAGE POST ENGAGEMENT
10
IMPACTFUL POSTS MONTHLY, ALL WITHOUT THE CEO'S ROUTINE BEING DISRUPTED
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