A purchase decided over several months
A swimming pool is a project that takes a long time to prepare, and demand follows the seasons. The campaigns address households at the project stage, over long, seasonal cycles.
Waterair: Google Ads and Social Ads across 11 European markets
Monthly targets, daily monitoring.
Eleven countries run at the same time.
Since 2025, Waterair has entrusted us with its Google Ads and Social Ads campaigns across 11 European markets run at the same time. They address households planning a swimming pool, over long, seasonal buying cycles. The set-up is steered by monthly targets and monitored day to day by our Digital advertising team, with continuous optimisation of cost per lead and conversion rate.
Client: Waterair, kit swimming pools, France and Europe.
Assignment: Google Ads and Social Ads campaigns across 11 European markets.
Period: since 2025.
AIxH services: Digital advertising, Google Ads & SEA and Social Ads.
Starting point
What is at stake in the campaigns?
Eleven markets at the same time
The campaigns run across 11 European markets at the same time. Each market has its own language and its own season.
Method
How are the campaigns run?
Targets
Steering by monthly targets
The Google Ads and Social Ads campaigns are steered by monthly targets, across all the markets.
Monitoring
Daily monitoring
The set-up is monitored day to day by our Digital advertising team, which runs Google Ads and Social Ads together.
Optimisation
Optimisation as a common thread
Cost per lead and conversion rate are optimised continuously: optimisation is the common thread of the assignment.
Sales
Steering all the way to the sale
The campaigns are steered all the way to the sale, beyond the contact request.
Contact
Let's talk about your campaigns
Tell us which markets you are targeting and the objective you track: enquiries, appointments or sales. A first conversation is enough to frame a launch or a takeover, based on your account and its history.
Talk about your campaigns →