Meta Ads: Facebook & Instagram
Feed, Stories and Reels, with fine behavioural and geographic targeting.
The backbone of B2C campaigns, also used in B2B for local reach.
Social ads agency in Luxembourg
More than ten years of social campaigns, from awareness to conversion.
Social Ads is the social media advertising service of AIxH, a social ads agency in Luxembourg: Meta (Facebook and Instagram), LinkedIn, YouTube and TikTok campaigns, run for more than ten years for B2B and B2C brands, on every objective: awareness, engagement, video views, traffic, lead generation, conversion. The creative comes from our Content Factory; media management and measurement follow the method of our Digital advertising service. You have a single point of contact for both.
Every social platform has its own formats, bidding logic, delivery algorithms and creative constraints. Our team has been working with them for more than ten years, campaign after campaign, in B2B and in B2C; Grégory Camus, who leads the Digital advertising service, has 27 years of digital acquisition behind him. The campaigns run by the team cover more than 20 countries and around twenty languages.
That experience counts double in Luxembourg, where the audience is multilingual and spills over the borders: the choice of languages and platforms comes before the choice of formats. We go into this in our analysis of Luxembourg's social media audience.
Social ads bridge two AIxH services: Content creation & social media produces the posts and the ad creatives, Digital advertising brings the discipline of media buying and measurement. This page describes what their combination delivers on social platforms.
Platforms
On which platforms do we run your campaigns?
The platform mix follows your audiences and your objectives: each social network has a specific role in the plan.
LinkedIn Ads
The B2B channel: targeting by job function, sector and company size.
Qualified lead generation and visibility with decision-makers, in Luxembourg and beyond.
YouTube Ads
Video campaigns managed in Google Ads, for awareness and video views.
AIxH holds the Google Ads Video certification, verifiable on Grégory Camus's Skillshop wallet.
TikTok Ads
Native video formats, produced for the platform and in its creative codes.
Other social networks join the plan when your audience is there.
Objectives
Which objectives can your campaigns serve?
01
Awareness
Introduce the brand to a new audience: reach, controlled frequency, recall. Indicators: reach, cost per thousand, uplift in awareness.
02
Engagement & video views
Build preference: interactions, video views, community activity. Indicators: engagement rate, cost per view, completion rate.
03
Traffic & lead generation
Bring in the right visits and generate contacts: native lead forms, appointment bookings, downloads. Indicators: cost per click, cost per lead, quality of the leads handed over.
04
Conversion & sales
Convert: online sales, product catalogues, remarketing. Indicators: cost per acquisition, return on ad spend.
Each objective has its own formats, bidding mode and indicators. The campaign plan links them across the whole funnel instead of stacking isolated campaigns: what awareness sows, conversion reaps.
Method
How do we combine creative, media and measurement?
Creative
Ads produced in variations
The creatives come out of the Content Factory of our Content creation & social media service: a human editorial direction, AI-accelerated production. Every campaign starts with several variations per format and per platform, and the results decide.
Media
Run like a media buyer
Media plan, budgets, bids and A/B tests are managed with the same rigour as our Google Ads campaigns, within the Digital advertising service: business KPIs, tracked over time.
Measurement
Measurement in place before the first euro
GA4, conversion tags, Meta pixels and the LinkedIn Insight Tag are installed before launch. Reporting reads in business indicators: leads, sales, cost per acquisition.
Case studies
Who do we already run social campaigns for?
Swimming pools · France & Europe
Waterair
Google Ads and Social Ads campaigns across several European markets.
Targeting private individuals at the pool-project stage, over long, seasonal cycles.
Continuous optimisation of cost per lead and conversion rate.
International health insurance · Luxembourg & international
Global Health by Foyer
Social media management (Facebook, Instagram, TikTok) in Luxembourg and on international markets.
Content creation and promotion sustained over time.
Energy · France · 2025-2026
Primagaz France
Google Ads, Microsoft Ads and Meta Ads across the whole of France.
Cost per appointment divided by 3.
Worth reading: A social media agency in Luxembourg works for an audience that crosses its borders →
FAQ
Frequently asked questions about social ads
What does a social ads agency in Luxembourg do?
It designs, runs and optimises your advertising campaigns on social platforms: Meta (Facebook and Instagram), LinkedIn, YouTube and TikTok. The work covers strategy and targeting, ad creation, budget and bid management, then measurement of the results. AIxH runs these campaigns from Luxembourg for B2B and B2C brands, in several languages, for local and international audiences alike.
Which objectives can a social ads campaign serve?
The whole purchase funnel: awareness to introduce the brand, engagement and video views to build preference, traffic and lead generation through native forms, then conversion with online sales, remarketing and product catalogues. Each objective is judged on its own indicator: reach and cost per thousand for awareness, cost per view for video, cost per lead or per acquisition at the bottom of the funnel.
What is the difference between social ads and social media management?
Social media management covers the organic presence: editorial calendar, posts, content produced by the AIxH Content Factory. Social ads cover the paid side: campaigns delivered on those same platforms with a media budget, precise targeting and quantified objectives. The two reinforce each other: the content feeds the campaigns, and the lessons from the campaigns sharpen the editorial line. AIxH runs both under a single lead.
In which sectors has AIxH run social ads campaigns?
In a range of B2B and B2C sectors: international health insurance (Global Health by Foyer), thermal spa and wellness (MONDORF Domaine Thermal), energy (Primagaz France), home and swimming pools (Waterair), with campaigns run in more than 20 countries and around twenty languages. The team has been running social ads for more than ten years, on short purchase cycles as well as long, seasonal ones.
Client reviews
What do clients say about our campaigns?
★★★★★ 5.0 / 5 on Google (43 reviews) · See our Google profile →
Reviews were left on Google in French and are translated here.
“I work with AIxH on Meta, Google and TikTok media campaigns for my international clients (CH & EUROPE for now). An excellent mix of media and creative skills: they produce text, photo and video content dedicated to campaign performance and handle the campaign management. Result: effective campaigns (lead generation in under 2 weeks), run in several languages with fast set-up times.”
“I have been working with Grégory for several years on digital expertise, in particular SMA and SEA. I am fully satisfied with our collaboration. His availability, his involvement and his commitment are constant. Beyond his solid technical skills, he also knows how to bring ideas to the table and a real strategic vision. A reliable and committed partner whom I recommend without hesitation.”
“I had the pleasure of working with AIxH to improve my company's digital performance and I am really satisfied with the results. Their team is highly competent and extremely effective at implementing strategies. Every step was clear and well explained, and they showed great expertise throughout the project.”
Contact
Let's talk about your social ads campaigns
A first conversation is enough to frame your objectives, your platforms and your budget.
Tell us about your project →