5 September 2026 · Content & Social media · Hugo Hamot
On 3 September 2026, OpenAI launched GPT-6 Astra, presented as its “smartest and best-aligned” model (official announcement). Beyond the benchmark scores, the demonstration that matters to a creative studio comes down to three examples: a slide deck produced on OpenAI's own presentation template, a house modelled in Blender then made walkable in Unreal Engine 5, and websites hosted directly from ChatGPT.
Read the article →
2 September 2026 · Content & Social media · Kenza Battache
On 1 September 2026, WARC highlighted a study by the research firm Rival Technologies published in late August, which measures Generation Z's trust in 14 types of organisation (WARC). Social media, influencers and AI companies get the three lowest trust scores in it, while advertising budgets keep flowing into those same channels.
Read the article →
29 August 2026 · Content & Social media · Hugo Hamot
On 26 August 2026, Fanta launched “Fanta's Haunted Universe” in 50 markets, its first proprietary horror franchise, developed over a year and a half with the AI production studio GRAiL (official press release, Marketing Dive). After two years of Hollywood licences on its cans, the brand moves from collaborator to creator: a textbook case for any company considering generative AI for content production.
Read the article →
27 August 2026 · Content & Social media · Kenza Battache
On 26 August 2026, Meta announced a settlement of around $18 billion with a bipartisan group of 52 US attorneys general, covering states, territories and the District of Columbia, to close the 2023 lawsuit over the allegedly addictive design of Facebook and Instagram (official announcement). Subject to court approval, accounts of under-18s will default to a maximum of two hours a day, with an overnight block and hidden likes, for ten years on most of the measures.
Read the article →
25 August 2026 · Content & Social media · Kenza Battache
On 21 August 2026, LinkedIn published the first figures on its “Seems like AI slop” button: more than one million reports since its launch on 30 July, and 40% fewer views for content the platform classifies as “slop”, generic posts produced with little effort (announcement by its Chief Product Officer Hari Srinivasan). For brands and executives active on the platform, the question has moved on from whether AI can be spotted to which writing habits trigger the penalty, because the available data show that the structure of the text is what gets flagged, whatever tool produced the first draft.
Read the article →
21 August 2026 · Content & Social media · Kenza Battache
A company based in Luxembourg does not address an audience confined to the national territory: in the first quarter of 2026, the country's 232,919 cross-border workers accounted for 47% of salaried employment (STATEC), and 46.6% of its 690,959 residents are foreign nationals, with around 180 nationalities represented (STATEC). This wider audience determines the choice of platforms and publishing languages before the choice of formats even comes up.
Read the article →
18 August 2026 · Content & Social media · Hugo Hamot
Since 2 August 2026, Article 50 of the EU AI Act has required a double marking of content generated or manipulated by AI (European Commission FAQ): a machine-readable technical trace, embedded in the metadata or as a watermark, which falls to the system provider, for all synthetic content; and a visible disclosure, perceptible to anyone looking at the image, which falls to whoever publishes content that could pass as authentic, including public-interest text published without editorial control. Neither obligation has a company-size threshold, and the fine can reach €15 million or 3% of worldwide turnover.
Read the article →
