Results measured on AIxH assignments: cost per appointment divided by 3 at Primagaz France (since the campaigns were taken over in 2024), +55% SEO traffic from Google Images for MONDORF Domaine Thermal, and click-through rates of up to 12% on AXA Luxembourg's multilingual campaigns. The detail of each assignment is below.
Energy · France · since 2024
Primagaz France
Assignment: Google Ads, Microsoft Ads and Meta Ads on the French national market.
The challenge: generate qualified appointments with prospects genuinely interested in a propane gas offer.
We cross-reference geographic data, historical performance and field signals to steer the campaigns. Optimisation work has continued since the takeover in 2024.
Result: cost per appointment divided by 3.
Campaigns run by our Digital advertising team.
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Wellness · Luxembourg
MONDORF Domaine Thermal
Assignment: SEO, web accessibility, content optimisation.
More than 700 images without ALT attributes: an accessibility problem and a loss of SEO traffic.
An AI agent generated more than 6,000 ALT texts in 3 languages, each one checked by a human.
Result: +55% SEO traffic from Google Images.
An assignment for our SEO service, carried out in three languages: see our multilingual SEO approach.
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Insurance · Luxembourg
AXA Luxembourg
Home insurance campaign produced in 20 languages, to cover 95% of Luxembourg's resident population.
Generative AI tailors the messages to each language and each audience segment.
Click-through rates of up to 12% in some languages.
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Swimming pools · France & Europe
Waterair
Google Ads and Social Ads campaigns across several European markets.
Targeting households planning a swimming pool, over long, seasonal buying cycles.
Continuous optimisation of cost per lead and conversion rate.
A set-up managed day to day by our Digital advertising team.
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International health insurance · since 2024
Global Health by Foyer
Assignment: social media management (Facebook, Instagram, TikTok), content creation and Social Ads.
Accounts managed in Luxembourg and on every continent, with follow-up over time.
Three social networks managed since 2024.
An assignment for our Content & Social media team.
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Cross-border worker information · Greater Region · since 2024
Frontaliers Grand Est
Assignment: design of a chatbot for the website, management of digital campaigns, AI training for the team.
The chatbot answers from the organisation's validated content and directs users to the teams when the information is missing.
Result: more than 4,000 calls absorbed each month.
A project by our Sovereign European chatbot service.
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Health · Luxembourg · 2025-2026
Fondation Cancer Luxembourg
Assignment: in-company AI training for the teams on 25 and 26 August 2025, then needs assessment department by department and configuration of assistants in the Foundation's ChatGPT subscription.
Assistants set up between December 2025 and January 2026: writing and translation, proofreading, social media, replies to enquiries, annual report, monitoring.
A twofold assignment: train, then install the uses in the tool.
A project by our Custom AI training and ChatGPT and Claude integration services.
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