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The people behind AIxH.

The team at AIxH, a digital marketing and AI agency in Luxembourg, brings together six profiles: co-founders Grégory Camus (27 years in digital) and Xavier Lesueur (founder of Vanksen in 2001), alongside four specialists in acquisition, creative work and AI integration who work with generative AI every day.

We did not recruit AI specialists to do digital marketing.

And we did not hire marketers to pick up AI on the job.

The AIxH team combines a deep command of digital with native use of generative AI.

That combination is what makes the difference on client projects.

Grégory Camus

Grégory Camus - Co-founder

Digital acquisition, campaign strategy, client management

Grégory started in SEO in the late 1990s, at a time when search engine optimisation meant nothing to most people.

For 18 years at Vanksen, he led teams specialising in online advertising on multi-market budgets.

In 2021 he founded Ad2Pas to focus on the essentials: actions that produce fast, measurable results.

In 2023 he co-founded AIxH, convinced that agencies which fail to build AI into the way they work will be overtaken.

He leads acquisition strategy. He designs the campaigns, tracks the indicators that matter and makes the decisive calls.

See his author profile and articles →

hello@aixh.com
Xavier Lesueur

Xavier Lesueur - Co-founder

Strategy, business development, vision

Xavier founded Vanksen in 2001, one of the first digital agencies launched from Luxembourg.

He grew it into an international agency, named Best Digital Agency several times by professionals in the sector.

He also co-founded BuzzParadise, a pioneering influencer marketing platform in Europe.

More than 25 years as a digital entrepreneur. Hands-on work, projects built from scratch, clients supported over the long term.

In 2023 he co-founded AIxH with a clear aim: to integrate AI with ethics and pragmatism.

He sets the strategic direction of projects and makes sure every recommendation serves the client's business objectives.

See his author profile and articles →

hello@aixh.com
Kenza Battache

Kenza Battache - Project Manager & Acquisition Specialist

Google Ads, Social Ads, SEO, project management

Kenza started in SEO in 2022 at Ad2Pas: technical audits, Google Ads and Facebook Ads campaigns, SEO.

She joined AIxH in 2023 as an acquisition specialist. Since 2024 she has been a digital project manager.

What sets her apart: she never had to learn AI as an add-on. She grew up professionally with it.

Claude, ChatGPT, Perplexity, NotebookLM: daily, natural use.

Master's degree in communication and digital marketing, IMC European Business School, 2024. Based in Thionville, in the Grand Est region of France.

She runs the campaigns day to day and coordinates the creative and technical teams.

See her author profile and articles →

hello@aixh.com
Hugo Hamot

Hugo Hamot - Art Director

Art direction, graphic design, content creation

Hugo turns the ideas we produce into images.

Visuals, social media content, graphic adaptations, presentation materials: he turns concepts into clear, usable deliverables.

Trained in multimedia and web (MMI) at the IUT of Haguenau, he then worked in agencies, including Vanksen and Editus.

His strength: he built AI into his creative process very early, and he uses it as a working tool.

Image generation, visual directions, format variants, rapid iterations: AI lets him move faster. His eye makes the final call.

The benefits for our clients: more creative directions, more formats produced, fewer pointless rounds of revisions. All without giving up on art direction or final quality.

See his author profile and articles →

hello@aixh.com
Johann Querrec

Johann Querrec - Senior AI consultant

AI audit & integration, training, process automation

An engineer by training and a MASE expert, Johann spent 15 years in industry in health, safety and environment (HSE) roles, in France and abroad.

He knows organisations from the inside: heavy processes, time-consuming reporting, teams short of time.

This is where AI makes a real difference. He identifies repetitive tasks and automates them, giving teams back time for the work that counts.

He audits the AI maturity of organisations, spots performance levers and supports the integration of AI into business processes.

He trains and upskills executives and operational teams in generative AI, with the pragmatism of someone who comes from the field.

Based in Normandy, he works in France and Luxembourg.

hello@aixh.com
Olivier Durand

Olivier Durand - Senior AI consultant

AI audit & integration, training, LLMs & AI agents

More than 25 years in tech: developer, project manager, CTO, entrepreneur. Olivier was building complex systems long before AI became a talking point.

Trained in the fundamentals of machine learning at Stanford, he understands what sits behind the models: LLMs, RAG, AI agents, open-source and sovereign architectures.

He audits the AI and data maturity of organisations, builds pragmatic roadmaps and integrates AI into business processes: marketing, sales, HR, finance.

He trains teams from beginner to expert level, with one signature: making complex things simple.

His dual background in tech and strategy guarantees one thing: AI projects that get past the demo stage and produce measurable results.

Based in Paris.

hello@aixh.com

FAQ

Frequently asked questions about the AIxH team

Who makes up the AIxH team?

Six profiles: co-founders Grégory Camus (27 years of digital acquisition and SEO) and Xavier Lesueur (more than 25 years as an entrepreneur, founder of Vanksen), Kenza Battache (project manager and acquisition specialist), Hugo Hamot (art director) and two senior AI consultants, Johann Querrec and Olivier Durand.

Who writes the analyses published by AIxH?

Every article in the AIxH news section is signed by a member of the team and linked to their author page: Grégory Camus on digital advertising, SEO and GEO, Xavier Lesueur on strategy and AI adoption, Kenza Battache on acquisition and Hugo Hamot on creative work.

Is the AIxH team certified?

AIxH is a Google Partner agency with five Google Ads certifications (Search, Display, Video, Shopping, AI-Powered Performance), all publicly verifiable, and a continuing vocational training organisation approved by the Luxembourg Ministry of the Economy (no. 10156897/1).

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