Tell us about your project
An account run by hand.
Judged on your appointments and your sales.
Google Ads & SEA is the search engine advertising service of AIxH, a Google Ads agency in Luxembourg, within our Digital advertising service: Search, Shopping, Demand Gen and Performance Max campaigns, complemented by Microsoft Ads when your market justifies it. AIxH is a Google Partner agency, its consultants hold the five Google Ads certifications, and every account is judged on a business indicator: leads, cost per appointment, sales. This page describes what we take on, from the first account review to the reporting.
The only figure that matters on a Google Ads account is what a customer costs you. Grégory Camus, who leads the Digital advertising service, has 27 years of digital acquisition behind him, on real accounts with budgets that matter; the campaigns run by the team cover more than 20 countries and around twenty languages.
In Luxembourg, the choice of languages and areas comes before the choice of keywords: the same offer is searched for in French, English or German depending on the audience, and part of your customers live on the other side of the border. Every account is structured from your actual audiences, with no trilingual rule applied by default.
This page details one component of our Digital advertising service, which describes the full media mix, Meta, LinkedIn and TikTok included. Google Partner status and the five certifications are presented, with their public verification links, in the article Google Partner: how to check AIxH's Google Ads certifications.
Starting point
Two situations come to us, and they do not call for the same work at the start.
You are looking for leads, appointments or sales, on an account to be created or almost empty.
We start from your offer, your territories and your languages to set the business indicator that will act as the judge, then the account structure that serves it.
The account is running, the results disappoint or remain unreadable.
The initial analysis reviews the consistency between objectives and measured conversions, targeting, ads, landing pages and automated recommendations applied without review, then ranks the fixes by impact.
In both cases, the initial analysis is free and covers your account and your history.
Scope
Text ads on your customers' searches: account structure, choice of queries, negative keywords, writing and testing of ads, bids and budgets. This is where most of the qualified demand is won.
For catalogues and online sales: product feeds, Shopping and Performance Max campaigns, with the safeguards these automated campaigns require: exclusions, control of triggering queries, reading of placements.
To reach an audience before it searches: banners, Demand Gen formats and YouTube video, run in the same account, with a defined role in the set-up and an indicator of their own.
When your audience also searches on Bing, Search campaigns are extended to Microsoft Ads, as for Primagaz France. Same method, same measurement, one more account to run.
Search remains the foundation. The other campaigns are added when they serve your objective, each with its own indicator, and the account stays readable at a glance.
Read: Google Ads AI Max promised 14% more conversions; the promise has dropped to 7% →
Method
Analysis
Before any change: consistency between objectives and measured conversions, queries that trigger your ads, exclusions, landing pages, automated recommendations already applied. Every point found gets a priority and a decision.
Management
AI analyses and suggests; the decisions stay human and every important parameter is adjusted by hand. Google's automated recommendations are reviewed before being applied or declined. The reporting says what changed, what it produced and why.
Measurement
GA4, conversion tags and Looker Studio dashboards are set up before launch. We distinguish the click, the form, the useful contact and the appointment: the account is run on the last one, with multi-touch attribution to read what Google Ads brings to the rest of the set-up.
Read: Advertising automation by default serves the platforms' growth first, not the advertisers →
Case studies
Energy · France · 2025-2026
Google Ads, Microsoft Ads and Meta Ads across France, to obtain appointments with prospects interested in a propane gas offer.
Cross-referencing of geographic data, campaign history and field signals to concentrate the budget on the highest-yield areas.
Cost per appointment divided by 3, across the whole set-up.
Swimming pools · France & Europe
Google Ads and Social Ads campaigns across several European markets.
Households planning a swimming pool, over long, seasonal buying cycles.
Continuous optimisation of cost per lead and conversion rate.
Scoping
A first conversation is enough to scope a launch or a takeover. It goes faster if you come with:
Before the start, we settle together who owns the account and the access, how media budget and fees are kept apart, and in what form you receive the reporting. The quote is drawn up after the analysis of the account.
FAQ
It structures, launches and optimises your campaigns on Google's advertising network: Search, Shopping, Display, Demand Gen, YouTube and Performance Max. The work covers the choice of queries and exclusions, the writing and testing of ads, bids and budgets, landing pages and conversion measurement. AIxH runs these campaigns from Differdange for advertisers in Luxembourg, in the Greater Region and internationally, in the languages of their audiences.
SEA (Search Engine Advertising) is advertising on search engines. Google Ads is its main platform, with Microsoft Ads as a complement on Bing. Search campaigns are the core of SEA; Display, Demand Gen, YouTube and Performance Max are run inside Google Ads but go beyond search in the strict sense, with different objectives and indicators.
Yes. A takeover starts with a free analysis of the account and its history: consistency between objectives and measured conversions, targeting, ads, landing pages, automated recommendations already applied. Fixes are ranked by impact and applied step by step, to keep what works and measure the effect of each change.
AIxH does not publish a minimum budget. The media budget depends on your market, your territories and the competition on your queries; the fees are quoted after the analysis of your account. Write to hello@aixh.com for a tailored scoping.
Search campaigns produce their first usable data within the first few weeks. Improvement then comes by iteration: each optimisation cycle feeds the next, and the cost per lead or per appointment falls as targeting and ads sharpen. No result is guaranteed in advance: the first conversation is there to set a realistic objective.
Client reviews
★★★★★ 5.0 / 5 on Google (45 reviews) · See our Google profile →
“I have been working with Grégory for several years on digital expertise, in particular SMA and SEA. I am fully satisfied with our collaboration. His availability, his involvement and his commitment are constant. Beyond his solid technical skills, he also knows how to bring ideas to the table and a real strategic vision. A reliable and committed partner whom I recommend without hesitation.”
“We entrusted AIxH with the design of a chatbot for our website as well as the management of our digital campaigns, and we were not disappointed. The project was carried out professionally and the work delivered was of excellent quality. A special mention for Grégory, with whom the collaboration was pleasant and efficient. We highly recommend them!”
Contact
A first conversation is enough to scope a launch or a takeover, on your account and your history.
Have my Google Ads account analysed →