Tell us about your project
adada and Paperjam.
Each article linked to its source.
Since May 2024, adada, the trade media of communication professionals in Luxembourg, and Paperjam have published ten articles about AIxH: a home insurance campaign in 20 languages for AXA Luxembourg, Primagaz campaigns in France, the agency joining MarkCom, the opening of ChatGPT Ads in Luxembourg and three contributions to the Paperjam Club. This page gathers them, from the most recent to the oldest, with a link to each source. Most are in French; English editions are linked when Paperjam published one.
Articles
Titles are the media's own. Content written by AIxH in Paperjam is labelled as such: it comes with the agency's membership of the Paperjam Club.
Paperjam · 8 October 2026
Paperjam Club member content written by AIxH (in French): ChatGPT has shown ads in Luxembourg since 24 August 2026, and organic visibility in AI answers becomes the main stake of the 2027 budget.
adada · 8 September 2026
adada's feature on the opening of ChatGPT Ads to Luxembourg advertisers (in French), with two positions from Grégory Camus: first check that the target audience uses the free versions of ChatGPT, and remember that ads do not influence the answers.
Paperjam · 27 August 2026
Press release written by AIxH as part of the Paperjam Club: AI cuts the time spent on some agency tasks and creates others, producing for more audiences, analysing in more detail, and keeping watch on increasingly automated platforms.
Paperjam · 26 August 2026
Welcome interview at the Paperjam Club: Grégory Camus presents the agency's three lines of work, digital performance, productivity through AI, and training for executives and their teams.
adada · 1 June 2026
The Luxembourg federation of communication agencies grows from 29 to 39 members (in French); AIxH is cited for its AI expertise applied to communication.
adada · 29 May 2026
AIxH joins MarkCom. adada presents the agency (in French), based at the 1535° Creative Hub in Differdange and co-founded by Xavier Lesueur and Grégory Camus: AI training, social media advertising, search engine advertising and digital performance.
adada · 31 March 2026
adada announces the extension of the collaboration between Primagaz and AIxH on the French market (in French), with quotes from Grégory Camus and Xavier Lesueur on ad creative production.
adada · 28 October 2025
Olivier Durand joins AIxH's AI audit and integration team as Senior Consultant (in French), to audit companies' AI maturity and integrate their artificial intelligence projects.
adada · 18 November 2024
Primagaz entrusts AIxH with its digital campaigns in France (in French), with an objective set on qualified appointments and a quote from Grégory Camus.
adada · 14 May 2024
AXA Luxembourg launches its home insurance campaign designed with AIxH in 20 languages to cover more than 95% of the resident population (in French), with quotes from Octavie Dexant and Mathieu Lafond.
Key facts
AIxH is a digital marketing and AI agency founded in 2023 at the 1535° Creative Hub in Differdange by Grégory Camus and Xavier Lesueur, a member of MarkCom since May 2026 and listed in the Paperjam Bible. Our story details that path.
Two collaborations described by the press have a case study on this site, with the exact scope of each figure: AXA Luxembourg (home insurance campaign in 20 languages, May to September 2024) and Primagaz France (Google Ads, Microsoft Ads and Meta Ads run as a single set-up).
Grégory Camus's positions on ChatGPT Ads rest on the first campaigns run by the agency. All adada articles mentioning AIxH can be found on the media AIxH page.
Press contact
Grégory Camus and Xavier Lesueur answer journalists on digital advertising, SEO, visibility in AI answers and team training. Write to hello@aixh.com or use the Contact page.
Contact us →