Xavier Lesueur
Co-founder. First digital agency founded in Luxembourg in 2001, BuzzParadise in 2006, AIxH in 2023. Effective manager of the approved training organisation.
Our story: over twenty years of digital in Luxembourg
An agency founded in 2023.
Founders in Luxembourg since 2001.
AIxH is a digital marketing and AI agency founded in 2023 in Differdange, Luxembourg. Its founders have worked here for much longer: Xavier Lesueur launched his first digital agency in Luxembourg in 2001, and Grégory Camus has run campaigns here since 2003. That path explains how we work and which Luxembourg organisations trust us.
Origins
A young agency, a long experience
In 2001, digital was still a curiosity in Luxembourg. Xavier Lesueur founded one of the country's first digital agencies there, and went on to develop it into an international agency with offices in the Benelux, France and Switzerland.
In 2003, Grégory Camus joined that agency in Luxembourg. He led its media department for eighteen years: Google Ads, Microsoft Advertising, Meta, LinkedIn and YouTube campaigns for Luxembourg and international brands, with a team of seven.
In 2023, we founded AIxH together in Differdange. We already knew the market, its sectors and its languages. What changed was the tool: generative AI entered daily production, and humans kept the decisions.
Grégory Camus
Co-founder. Search engine optimisation since the late 1990s, pay-per-click campaigns since 2000, eighteen years leading a media department in Luxembourg, Ad2Pas in 2021, AIxH in 2023.
Timeline
The dates that matter, from 1999 to 2026
1999
First search projects
Grégory Camus starts out in search engine optimisation. The following year he runs his first pay-per-click campaigns on GoTo.com, the forerunner of sponsored links.
2001
A digital agency is born in Luxembourg
Xavier Lesueur founds one of Luxembourg's first digital agencies. It will become an international agency with offices in the Benelux, France and Switzerland.
2003
Grégory Camus arrives in Luxembourg
He joins that agency and will lead its media department for eighteen years.
2006
BuzzParadise
Xavier Lesueur co-founds BuzzParadise, a pioneering influencer marketing platform in Europe.
2021
Ad2Pas
Grégory Camus founds Ad2Pas, a digital acquisition agency, where Kenza Battache starts in 2022.
2023
AIxH
Grégory Camus and Xavier Lesueur found AIxH at the 1535° Creative Hub in Differdange. Kenza Battache joins the team.
2024
Training and first long-term assignments
AIxH becomes an official trainer for the CJD. The social media of Global Health by Foyer, the chatbot of Frontaliers Grand Est and the campaigns of Primagaz France go into production.
2025
Approved training organisation
The Ministry of the Economy grants AIxH its approval as a continuing vocational training organisation (authorisation 10156897/1). AI training for the teams of Fondation Cancer Luxembourg, Waterair campaigns across eleven European markets.
2026
MarkCom and case studies
AIxH joins MarkCom, the Luxembourg federation of communication agencies. Seven detailed case studies are published, four of them in Luxembourg.
Today
What our Luxembourg roots change for our clients
Four concrete markers: offices in Differdange where training sessions take place, the languages of the country, a framework recognised by Luxembourg institutions, and hands-on knowledge of the Greater Region.
Differdange, 1535° Creative Hub
Our offices are in the former steelworks turned creative industries hub, where AIxH is listed among the 1535° residents.
Our open training sessions take place there, in person.
The languages of the country
On 1 January 2026, Luxembourg had 690,959 inhabitants, 46.6% of them foreign nationals, with some 180 nationalities (STATEC, STATNEWS 15 of 6 May 2026). We work in French and English every day, and produce in German when a project calls for it.
The image tags for MONDORF Domaine Thermal were written in three languages; the AXA Luxembourg home insurance campaign ran in twenty.
A recognised framework
Training organisation approved by the Ministry of the Economy, official trainer for the CJD, member of MarkCom.
Google Partner, with five Google Ads certifications.
The Greater Region, understood
Cross-border workers, neighbouring markets, future residents: we support Frontaliers Grand Est and Moselle Attractivité in Lorraine.
The AXA Luxembourg home insurance campaign ran in 40 countries to reach future residents before they moved.
Clients
Which Luxembourg organisations work with AIxH?
Four detailed case studies concern organisations based in Luxembourg. The other references are listed on the Clients page.
MONDORF Domaine ThermalWellness · Multilingual SEO · Read the case study
AXA LuxembourgInsurance · Social Ads in 20 languages · Read the case study
Global Health by FoyerHealth insurance · Social media · Read the case study
Fondation Cancer LuxembourgHealth · AI training and integration · Read the case study
Arval LuxembourgCar leasing · Campaigns
Nhood LuxembourgCommercial real estate
CJDExecutive training · Official trainers
In the Greater Region: Frontaliers Grand Est (documentary chatbot) and Moselle Attractivité. In France: Primagaz France and Waterair.
See all case studies and references →
“Twenty-seven years in the field have taught me to distrust shortcuts. AI is not one: it analyses the accounts we run faster, but the media decision stays human. The result remains the only figure that counts.”
Client reviews
What Luxembourg clients say
★★★★★ 5.0 / 5 on Google (45 reviews) · See our Google profile →
“I have been working with AIxH since the company was founded and everything happened very naturally. Initially, I called on them to support us on the accessibility of our website, as part of the “Digital Accessibility” law. The work, in particular on image ALT texts, in three languages, was very thorough and well structured, with real quality and consistency with the brand identity.”
“AIxH delivered a high-quality training course on artificial intelligence. Grégory and Kenza are approachable trainers who listen and share, with a tailored approach. We learned a great deal. Thank you!”
FAQ
Frequently asked questions about the AIxH story
Since when has AIxH existed?
AIxH was founded in 2023 in Differdange, Luxembourg, by Grégory Camus and Xavier Lesueur. Both founders have worked on the Luxembourg market for much longer: Xavier Lesueur launched a digital agency there in 2001, and Grégory Camus has run campaigns there since 2003.
Why does an agency founded in 2023 talk about more than twenty years of experience?
Because the experience is that of the founders. The agency itself was created in 2023; its founders have run or founded digital agencies in Luxembourg since 2001, and Grégory Camus has run pay-per-click campaigns since 2000. Our pages always make that distinction.
Where is AIxH based?
At the 1535° Creative Hub, 115C rue Emile Mark, Differdange. The agency works with clients in Luxembourg, France and the Greater Region, and its training sessions take place in person, in Differdange or on the client's premises.
Which languages does AIxH work in?
French and English every day, German when a project calls for it. For multilingual campaigns, generative AI produces the variants for each language and a human approves every version: the AXA Luxembourg home insurance campaign was adapted into 20 languages that way.