The news of AIxH, a digital marketing and artificial intelligence agency in Luxembourg: digital advertising, SEO and GEO, AI integration and training, social media. These articles are the English editions of analyses first published in French in our weekly newsletter. The AI newsletter itself is written in French.
22 October 2026 · Digital advertising · Grégory Camus
Since 12 October 2026, Google Ads has been spotting coupons and offers published on an advertiser's website and adding them on its own, as promotion assets, to Search and Performance Max campaigns linked to location assets that have no manual promotion, unless the setting is turned off at account level. The email Google sent to advertisers, published on 5 October by Search Engine Roundtable, announces the default-on switch; the help page had documented the feature since early September. The website becomes a direct source of the advertising message, and an expired or ambiguous offer can end up in an ad without anyone having approved it. Three settings remain possible, and the choice deserves to be written down.
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19 October 2026 · AI training · Xavier Lesueur
In the 2025 European survey on ICT usage in enterprises, carried out in Luxembourg by STATEC, 65.4% of Luxembourg companies with 10 or more employees report using no artificial intelligence technology, against 79.1% in the European Union. Among them, 10.1% of all companies considered AI without putting it in place, and the survey asks them why. A lack of skills comes first, cited by 7.9% of companies, ahead of uncertainty about the legal consequences (5.6%), fear of breaching data protection (5.5%) and cost (4.0%). On 17 October we published what the survey says about adoption; here is what it says about the companies that have not adopted.
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17 October 2026 · AI training · Xavier Lesueur
According to the 2025 European survey on ICT usage in enterprises, carried out in Luxembourg by STATEC, 33.6% of Luxembourg companies with 10 or more employees use at least one artificial intelligence technology, against 19.9% in the European Union. The country ranks fifth of the 27, behind Denmark, Finland, Sweden and Belgium. On one specific use, it falls below the average: 5.7% of companies use AI for marketing or sales, against 6.9% in the EU and 9.1% in both Belgium and Germany. Luxembourg companies have adopted AI faster than their neighbours; they still apply it little to the relationship with their customers.
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17 October 2026 · Digital advertising · Grégory Camus
On 5 October 2026, at Advertising Week New York, TikTok presented Buy Direct, an in-app checkout in one click from the For You feed, Shopping Assistant, a conversational agent that answers on sizing, shipping and stock, and Agentic Leads, an agent that captures and qualifies prospects through conversation. The discovery platform wants to become a transaction platform. The release describes tools that are being built and coming, with no launch date and no list of countries, and no European country is named. What an advertiser can do right now comes down to its own foundations: catalogue, conversion tracking, lead pipeline.
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16 October 2026 · Digital advertising · Grégory Camus
On 6 October 2026, at Advertising Week New York, Meta announced it is beginning to test in Ads Manager an assistant able to plan and create a campaign, generate imagery and text, update targeting or change a budget on a simple instruction, with previews, approvals and controls to choose what the advertiser hands off. No rollout calendar and no list of countries come with the announcement, and Meta publishes no measured gain for these actions. The automation of ad management is moving faster than the control rules most advertisers have in place: those rules are what needs writing now.
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