Copy for social media
LinkedIn, Instagram and Facebook posts, captions, product descriptions.
Written for your audiences, in your brand voice.
Social media agency in Luxembourg
Content in your own voice, published at a pace you could not sustain on your own.
Content creation & social media is the social media management service of AIxH, a social media agency based in Luxembourg: copy, visuals and short videos for Facebook, Instagram, LinkedIn and TikTok, produced by our Content Factory. A human editorial direction, AI-accelerated production: enough to publish more and offer more formats, without depending on an in-house production that is hard to sustain over time or on the impersonal stock images found on every other website.
Producing content regularly takes time that few in-house teams really have. Many end up with the same default solution: stock visuals that appear on dozens of other websites. AIxH built its Content Factory to get out of that trade-off: a human editorial direction, production accelerated by AI, analysis and validation by the team.
People stay in charge of the brief, the analysis and the validation. AI changes more than the speed: it makes it possible to offer more formats and more variations, with a result that represents your brand.
Social media management often runs in tandem with paid campaigns: the content produced here also feeds digital advertising, from Meta campaigns to TikTok campaigns. The paid side of social platforms now has its own page: our social ads agency in Luxembourg details platforms, objectives and method, from awareness to conversion.
What is included
What does managing your social media cover?
Social media management by AIxH covers four workstreams under a single lead: copy, visuals and brand identity, short videos, and the editorial management of your channels: calendar, publishing, cadence.
Visuals & brand identity
Integrated art direction.
Visuals produced for your brand. A stock library sells the same pictures to any of your competitors.
Short videos
Native formats for each platform: Reels, Stories, TikTok, LinkedIn video.
Each one is cut for its channel.
Social media management
Editorial calendar, publishing, cadence tracking.
A single point of contact at AIxH for all your channels.
Method
How does the AIxH Content Factory work?
The AIxH Content Factory works in four steps: brief, AI production, human validation, publishing. At every step a person decides; AI only produces.
- Brief: You share your needs, your expectations and your KPIs. Our team writes the brief for each piece of content, in your brand voice.
- AI production: AI produces copy, visuals and short videos from that brief, in several formats and variations.
- Analysis & validation: The team analyses and validates every piece of content before publication. Nothing goes out without human control.
- Publishing & cadence: Editorial calendar, publishing and cadence tracking, with a single point of contact at AIxH.
Art direction is integrated and handled by Hugo Hamot: no generic stock images. Editorial management and AI-driven acquisition are led by Kenza Battache. Meet the team →
Case studies
Which clients do we already manage social media for?
International health insurance · Luxembourg & international
Global Health by Foyer
Social media management (Facebook, Instagram, TikTok) in Luxembourg and on international markets.
Content creation and promotion sustained over time.
Thermal spa & wellness · Luxembourg
MONDORF Domaine Thermal
Facebook and Instagram social media management.
Content creation and promotion for all of its audiences.
Resources
Our analyses on content and social media
- Reddit opens its advertising AI to all advertisers, SMEs included →
- GPT-6 Astra produces slides on your template, websites and 3D scenes: what is left for the art director →
- 62% of Gen Z get their news on social media, only a third trust it →
- Fanta no longer rents its monsters from Hollywood: it is building its horror franchise with an AI studio →
- Digitalisation grants in Luxembourg: the 2026 SME guide →
- Meta accepts an $18 billion settlement on teen safety and puts TikTok and YouTube on the spot →
- LinkedIn confirms a 40% drop in views for content judged generic AI →
- A social media agency in Luxembourg works for an audience that crosses its borders →
- Twenty-five years of retouching, nine years of disclosure: the labelling of AI visuals seen by our art director →
- Marketing adopts AI faster than any other function, at the risk of content that all looks the same →
- Brands are putting content designed for AI engines first →
- Meta pushes advertisers towards AI-generated ads but leaves them to correct its mistakes →
- AI content labelling becomes mandatory in Europe on 2 August →
- All our content & social media news →
FAQ
Frequently asked questions about social media management
Who produces the content, AI or the AIxH team?
The AIxH team sets the editorial direction of each piece of content (objectives, channels, brand voice). AI produces the copy, the visual or the video from that brief. The team, led by Kenza Battache and Hugo Hamot, then analyses and validates every piece before publication. The brief and the validation stay with AIxH from start to finish: AI is only involved in production.
Why use AI instead of a stock library or in-house production?
A stock library offers the same visuals to all its users, including your competitors. Regular in-house production is often hard to sustain over time. Framed by the AIxH team, AI makes it possible to offer more formats and more variations, with a look that belongs to your brand.
Which formats and platforms are covered?
Copy for social media, static visuals and short videos adapted to each platform: Facebook, Instagram, LinkedIn and TikTok. The formats are chosen according to the channels your customers actually use, in Luxembourg and internationally.
Who keeps control of the brand voice?
You do. AIxH frames every piece of content on your existing brand voice and you validate the editorial direction before we move to a regular cadence. The agency manages production; you keep the decision on the message.
What is the difference with the Digital advertising service?
Digital advertising manages media buying: Google Ads, Meta Ads, LinkedIn Ads. Content creation & social media produces the material that feeds those campaigns and the organic posts. The two services are complementary and often run together for the same clients.
How much does social media management by AIxH cost?
AIxH bills on a time-and-materials basis, with no fixed package. The volume of content and the publishing cadence determine the quote, drawn up after a free first conversation. Write to hello@aixh.com for a tailored estimate.
Client reviews
What do clients say about our content and social media?
★★★★★ 5.0 / 5 on Google (43 reviews) · See our Google profile →
Reviews were left on Google in French and are translated here.
“Their expertise in digital communication, combined with AI-based tools, is impressive, but what makes all the difference is their human and personalised approach.”
“Little by little, we widened the collaboration: SEA campaigns, community management, AI training... and at every stage I found the same approach: clear advice, concrete recommendations and a real focus on results.”
“An excellent mix of media and creative skills: they produce text, photo and video content dedicated to campaign performance and handle the campaign management.”
“The team is expert, responsive, and equally at ease on media topics and on content creation. AI is used in a pragmatic and relevant way, in the service of performance and of the client relationship.”
Contact
Content that goes out at your pace.
A first conversation is enough to assess your channels, your formats and a realistic cadence.
Tell us about your project →