30 September 2026 · AI training · Xavier Lesueur
In Luxembourg, a provider that trains the employees of other companies must hold an establishment authorisation as manager of a continuing vocational training organisation, granted on the opinion of the minister responsible for vocational training. The company training its teams can, for its part, apply to the State for co-funding of 15% of its annual training investment, handled by the INFPC, to be filed within five months of the end of the financial year and by 31 May at the latest. Both points are checked before the first hour of class. The format comes next: our AI training sessions take place in person, in Differdange or on the client's premises, for reasons we set out here.
Read the article →
29 September 2026 · Digital advertising · Grégory Camus
Google offers nonprofit organisations up to 10,000 dollars a month of text ads on its results pages, shown on their own or below paid ads. In Luxembourg, the programme is open to ASBL, public utility foundations and public utility organisations, after validation by Goodstack, Google's verification partner (eligibility criteria). Getting in takes a few days. Keeping the account requires meeting the programme compliance guide every month, starting with a 5% click-through rate, failing which the account is deactivated without further warning. What the credit is worth to a nonprofit in the country therefore depends as much on monthly management as on admission.
Read the article →
28 September 2026 · Digital advertising · Grégory Camus
In the first quarter of 2026, Luxembourg counted 232,919 cross-border employees out of 495,775 employees in total, 47% of salaried employment, according to STATEC data: 130,163 live in France, 51,464 in Belgium, 51,292 in Germany. These people spend their days in Luxembourg, and their evenings, weekends and online purchases in another country. A campaign set to Luxembourg reaches them during office hours and loses them as soon as they go home. A campaign set to their home municipality reaches them at home and misses the searches they run from the office. The right setting requires knowing these figures and the actual options of the ad platforms.
Read the article →
27 September 2026 · SEO & GEO · Grégory Camus
The census of 8 November 2021 asked residents which languages they usually speak, at home, at school or at work. The STATEC publication RP2021 no. 8, Une diversité linguistique en forte hausse (December 2023) gives the answer: 61.2% speak Luxembourgish, 50.8% French, 25.7% English, 22.5% German, 19.8% Portuguese, two languages per person on average. The country had 690,959 inhabitants on 1 January 2026, 46.6% of them foreign nationals. A campaign served in a single language therefore reaches, at best, half of the residents in the language they use every day. The census does not say which language each person understands; it says which ones they use, and where.
Read the article →
26 September 2026 · AI audit & integration · Xavier Lesueur
Since 2001, we have watched four technology waves sweep through digital marketing: paid search, opened by GoTo.com in February 1998 and Google AdWords in October 2000; social networks, with Facebook opening to everyone on 26 September 2006; the smartphone, with the first iPhone on 29 June 2007; and generative AI, with ChatGPT on 30 November 2022. Each was announced as the end of agencies. Each shifted the job. From Luxembourg, where we went through all of them, the lesson has stayed the same: a technology is worth what it changes in the client's results, and someone has to remain accountable for that result.
Read the article →
8 September 2026 · SEO & GEO · Grégory Camus
On 8 September 2026, AIxH publishes its GEO audit of home insurance in Luxembourg: 22 Google searches reproducing an individual's buying journey, recorded on 28 August, and four insurers tracked, Foyer, AXA Luxembourg, Baloise and LALUX. Google's AI Overview, the answer written by its artificial intelligence above the classic links, appears on 20 of those 22 searches. The best-covered brand, Foyer, is named in only 13 of the 16 answers where it could have been. This article explains why we carried out this audit without a commission from any insurer, how it was built and what a business leader in another sector can take from it. The five detailed findings, the query-by-query matrix and the annotated screenshots are in the full study.
Read the article →
30 August 2026 · SEO & GEO · Xavier Lesueur
The cost of an SEO agency in Luxembourg is set after an audit, never from a price list: Google itself recommends asking a provider for a realistic estimate of the work, backed by an audit, and walking away from anyone who guarantees a ranking (official recommendations). A budget can still be prepared: here are the pricing models you will come across, the four factors that make an SEO quote in Luxembourg vary, and the public grants that can reimburse up to 70% of an SME's digital project, capped at €17,500 (guichet.lu).
Read the article →
25 August 2026 · AI audit & integration · Xavier Lesueur
Gartner predicts that agentic artificial intelligence will resolve 80% of customer service requests without human intervention by 2029, with a 30% reduction in operating costs (forecast published on 5 March 2025). On the Luxembourg market as elsewhere, what decides the trajectory of an AI chatbot is the architecture chosen behind the interface, far more than the software on display.
Read the article →
21 August 2026 · Content & Social media · Kenza Battache
A company based in Luxembourg does not address an audience confined to the national territory: in the first quarter of 2026, the country's 232,919 cross-border workers accounted for 47% of salaried employment (STATEC), and 46.6% of its 690,959 residents are foreign nationals, with around 180 nationalities represented (STATEC). This wider audience determines the choice of platforms and publishing languages before the choice of formats even comes up.
Read the article →
20 August 2026 · Digital advertising · Grégory Camus
ChatGPT advertising is coming to Luxembourg: OpenAI opens its ad platform in 31 European countries on 24 August 2026 (official announcement of 18 August), six months after the start of the US tests; the announcement names nine markets, and AFP coverage specifies that Benelux, and therefore Luxembourg, is included. At the same time, SE Ranking published the first large-scale study of what six months of US campaigns have produced, and its figures set expectations: an ad on one commercial query in four, with targeting that is still approximate.
Read the article →
15 August 2026 · AI training · Xavier Lesueur
AI training in Luxembourg is changing in nature: the 2026 survey by FEDIL, the Luxembourg AI Factory and Luxinnovation counts 59% of organisations that have deployed generative AI company-wide or have concrete use cases in production, a long way from the discovery workshop alone. That shift changes what a company comes looking for in AI training in Luxembourg: less an explanation of the tools than support for their daily use.
Read the article →
13 August 2026 · Digital advertising · Xavier Lesueur
According to the 15th Economic Barometer of the Luxembourg Chamber of Commerce, published in June 2026 and devoted to recruiting and retaining staff (Chamber of Commerce), 91% of Luxembourg companies needed to recruit over the past two years, and 90% of them ran into difficulties. When it comes to strengthening digital marketing, the question shifts: it is less a matter of budget than of the actual availability of skills. That is exactly the trade-off between recruiting and a digital agency in Luxembourg.
Read the article →
7 August 2026 · SEO & GEO · Xavier Lesueur
According to Similarweb's The 2026 Generative AI Landscape report, AI Overviews now appear in around 43% of Google searches in the United States, up from 15% a year earlier, and a randomised study by Agarwal and Sen measures a 38 to 39.8% drop in organic clicks when one of them is displayed. That changes the question any company looking for a search agency should ask itself: appearing well in Google is no longer enough; the company also needs to be understood and cited by the engines that now answer in its place. “Best SEO agency in Luxembourg” or “best GEO agency in Luxembourg” are the phrases most buyers type before they start comparing. They have no single answer, but there is a good way to ask them: through four verifiable criteria rather than a league table.
Read the article →
4 August 2026 · AI audit & integration · Xavier Lesueur
The digital maturity diagnosis for Luxembourg SMEs, 100% funded through Fit 4 Digital, leads to a costed action plan. Its implementation then falls under another mechanism: the five SME Packages of the Ministry of the Economy, including Digital and AI, which fund up to 70% of the projects selected.
Read the article →
28 July 2026 · AI audit & integration · Xavier Lesueur
On 2 July 2026, Statec, the Chamber of Commerce and the Ministry of the Economy presented the Global Entrepreneurship Monitor (GEM) Luxembourg 2025/2026 report: only 24% of entrepreneurs now expect a strong positive impact from AI on their growth, against nearly one in two last year. Concerns about data security and cybersecurity are holding firm, which changes how an AI tool should be pitched to businesses.
Read the article →
22 July 2026 · AI training · Grégory Camus
On 1 October 2026, AIxH hosts its next AI training session at its offices in Differdange, Luxembourg. Places are limited and several are already booked, leaving a narrow window for managers and executives who want to structure their AI use before the end of the year.
Read the article →
22 July 2026 · AI training · Xavier Lesueur
On 10 April 2025, the Ministry of the Economy of the Grand Duchy of Luxembourg granted AIxH authorisation to operate as a continuing vocational training organisation, under number 10156897/1. On an AI training market where catalogues and independent trainers multiply without a common framework, this state recognition sets a benchmark that few providers can show.
Read the article →
