3 November 2026 · AI training · Xavier Lesueur
In Luxembourg, 48% of the companies surveyed by FEDIL, the Luxembourg AI Factory and Luxinnovation have an AI governance policy and 46% do not, according to the report published on 2 June 2026; the share of companies without a policy dedicated to generative AI remains high and unchanged since 2025, while blocking the tools has become marginal. Article 4 of the AI Act, applicable since 2 February 2025 and rewritten by the regulation of 8 July 2026, requires companies using AI systems to take measures to develop their teams' AI literacy; the Commission's Q&A states that no certificate is required and that an internal record is enough to document those measures. A written usage policy is the first of those measures. We publish here the one-page template we use with the companies we train, section by section, and the record that goes with it. This template describes a practice; it does not replace a lawyer's advice.
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3 November 2026 · AI training · Xavier Lesueur
In Luxembourg, 59% of the companies surveyed by FEDIL, the Luxembourg AI Factory and Luxinnovation have deployed generative AI company-wide or use it in production, according to the survey AI and GenAI in Luxembourg Industry: From pilots to scaled deployment published on 2 June 2026 (136 respondents). Lack of expertise remains the main obstacle to scaling, and 45% to 48% of the companies reporting a shortage of machine learning and data analytics skills do not know the relevant training providers. Since 2 February 2025, Article 4 of the AI Act has required any organisation using AI systems to take measures to develop its teams' AI literacy; its rewriting by the regulation of 8 July 2026 states that no individual level has to be guaranteed and keeps the obligation. Here are Luxembourg's 2026 figures, what the text requires and the schemes available for training teams in AI.
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27 October 2026 · Digital advertising · Grégory Camus
Google has published in the Google Ads Help Centre a page titled About Review summaries, spotted on 24 October 2026 by PPC News Feed. It documents customer review summaries written by Google's AI and inserted into Search ads, in English, in the United States, the United Kingdom, Australia and India, without the advertiser being able to change a single line. A company's online reputation thus enters the advertising space it pays for, and Google holds the pen. The format does not exist yet in Luxembourg; reviews, however, already feed Google's AI in the country's results.
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27 October 2026 · SEO & GEO · Kenza Battache
On 26 October 2026, Search Engine Roundtable brought together the readings of Semrush, SE Ranking and seoClarity: AI Overviews, the summaries written by Google's AI at the top of the results, now appear on more than 80% of searches in the United States, up from 50% in June 2025. On a brand or price search, the first description of a company that a prospect reads is often the one Google composes itself, from pages it selects. In Luxembourg, Google lists the country among those where these summaries are available, in French, German and English, and no study measures how often they appear. Our check of 27 October, on sixteen queries asked from Luxembourg in an everyday browser, met one on all sixteen; a signed-out browser with cookies refused showed only one. Display depends on the search conditions, and companies in the country should look now at what these summaries say about them.
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23 October 2026 · SEO & GEO · Kenza Battache
An AI Overview is the AI-generated summary that Google displays above the classic results. According to a study published by Semrush on 21 October 2026, in August 2026 it appeared on 88% of a panel of 400 commercial queries tracked in the United States on desktop, up from 45.75% in September 2025; weighted by search volume, those queries represent 97% of the panel's searches. Comparisons, alternatives, reviews, prices, best X for Y: the first opinion a prospect reads about an offer is now, most of the time, a text assembled by Google from the company's website, its competitors' sites, review platforms and videos. AI Overviews are available in Luxembourg, in French, German and English, and in the three neighbouring countries. Ranking well remains necessary; being cited, and correctly described, in the answer becomes the issue. Here are the figures, their limits, and what a Luxembourg company can check right now.
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19 October 2026 · AI training · Xavier Lesueur
In the 2025 European survey on ICT usage in enterprises, carried out in Luxembourg by STATEC, 65.4% of Luxembourg companies with 10 or more employees report using no artificial intelligence technology, against 79.1% in the European Union. Among them, 10.1% of all companies considered AI without putting it in place, and the survey asks them why. A lack of skills comes first, cited by 7.9% of companies, ahead of uncertainty about the legal consequences (5.6%), fear of breaching data protection (5.5%) and cost (4.0%). On 17 October we published what the survey says about adoption; here is what it says about the companies that have not adopted.
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17 October 2026 · AI training · Xavier Lesueur
According to the 2025 European survey on ICT usage in enterprises, carried out in Luxembourg by STATEC, 33.6% of Luxembourg companies with 10 or more employees use at least one artificial intelligence technology, against 19.9% in the European Union. The country ranks fifth of the 27, behind Denmark, Finland, Sweden and Belgium. On one specific use, it falls below the average: 5.7% of companies use AI for marketing or sales, against 6.9% in the EU and 9.1% in both Belgium and Germany. Luxembourg companies have adopted AI faster than their neighbours; they still apply it little to the relationship with their customers.
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30 September 2026 · AI training · Xavier Lesueur
In Luxembourg, a provider that trains the employees of other companies must hold an establishment authorisation as manager of a continuing vocational training organisation, granted on the opinion of the minister responsible for vocational training. The company training its teams can, for its part, apply to the State for co-funding of 15% of its annual training investment, handled by the INFPC, to be filed within five months of the end of the financial year and by 31 May at the latest. Both points are checked before the first hour of class. The format comes next: our AI training sessions take place in person, in Differdange or on the client's premises, for reasons we set out here.
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29 September 2026 · Digital advertising · Grégory Camus
Google offers nonprofit organisations up to 10,000 dollars a month of text ads on its results pages, shown on their own or below paid ads. In Luxembourg, the programme is open to ASBL, public utility foundations and public utility organisations, after validation by Goodstack, Google's verification partner (eligibility criteria). Getting in takes a few days. Keeping the account requires meeting the programme compliance guide every month, starting with a 5% click-through rate, failing which the account is deactivated without further warning. What the credit is worth to a nonprofit in the country therefore depends as much on monthly management as on admission.
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28 September 2026 · Digital advertising · Grégory Camus
In the first quarter of 2026, Luxembourg counted 232,919 cross-border employees out of 495,775 employees in total, 47% of salaried employment, according to STATEC data: 130,163 live in France, 51,464 in Belgium, 51,292 in Germany. These people spend their days in Luxembourg, and their evenings, weekends and online purchases in another country. A campaign set to Luxembourg reaches them during office hours and loses them as soon as they go home. A campaign set to their home municipality reaches them at home and misses the searches they run from the office. The right setting requires knowing these figures and the actual options of the ad platforms.
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27 September 2026 · SEO & GEO · Grégory Camus
The census of 8 November 2021 asked residents which languages they usually speak, at home, at school or at work. The STATEC publication RP2021 no. 8, Une diversité linguistique en forte hausse (December 2023) gives the answer: 61.2% speak Luxembourgish, 50.8% French, 25.7% English, 22.5% German, 19.8% Portuguese, two languages per person on average. The country had 690,959 inhabitants on 1 January 2026, 46.6% of them foreign nationals. A campaign served in a single language therefore reaches, at best, half of the residents in the language they use every day. The census does not say which language each person understands; it says which ones they use, and where.
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26 September 2026 · AI audit & integration · Xavier Lesueur
Since 2001, we have watched four technology waves sweep through digital marketing: paid search, opened by GoTo.com in February 1998 and Google AdWords in October 2000; social networks, with Facebook opening to everyone on 26 September 2006; the smartphone, with the first iPhone on 29 June 2007; and generative AI, with ChatGPT on 30 November 2022. Each was announced as the end of agencies. Each shifted the job. From Luxembourg, where we went through all of them, the lesson has stayed the same: a technology is worth what it changes in the client's results, and someone has to remain accountable for that result.
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8 September 2026 · SEO & GEO · Grégory Camus
On 8 September 2026, AIxH publishes its GEO audit of home insurance in Luxembourg: 22 Google searches reproducing an individual's buying journey, recorded on 28 August, and four insurers tracked, Foyer, AXA Luxembourg, Baloise and LALUX. Google's AI Overview, the answer written by its artificial intelligence above the classic links, appears on 20 of those 22 searches. The best-covered brand, Foyer, is named in only 13 of the 16 answers where it could have been. This article explains why we carried out this audit without a commission from any insurer, how it was built and what a business leader in another sector can take from it. The five detailed findings, the query-by-query matrix and the annotated screenshots are in the full study.
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30 August 2026 · SEO & GEO · Xavier Lesueur
The cost of an SEO agency in Luxembourg is set after an audit, never from a price list: Google itself recommends asking a provider for a realistic estimate of the work, backed by an audit, and walking away from anyone who guarantees a ranking (official recommendations). A budget can still be prepared: here are the pricing models you will come across, the four factors that make an SEO quote in Luxembourg vary, and the public grants that can reimburse up to 70% of an SME's digital project, capped at €17,500 (guichet.lu).
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25 August 2026 · AI audit & integration · Xavier Lesueur
Gartner predicts that agentic artificial intelligence will resolve 80% of customer service requests without human intervention by 2029, with a 30% reduction in operating costs (forecast published on 5 March 2025). On the Luxembourg market as elsewhere, what decides the trajectory of an AI chatbot is the architecture chosen behind the interface, far more than the software on display.
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21 August 2026 · Content & Social media · Kenza Battache
A company based in Luxembourg does not address an audience confined to the national territory: in the first quarter of 2026, the country's 232,919 cross-border workers accounted for 47% of salaried employment (STATEC), and 46.6% of its 690,959 residents are foreign nationals, with around 180 nationalities represented (STATEC). This wider audience determines the choice of platforms and publishing languages before the choice of formats even comes up.
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20 August 2026 · Digital advertising · Grégory Camus
ChatGPT advertising is coming to Luxembourg: OpenAI opens its ad platform in 31 European countries on 24 August 2026 (official announcement of 18 August), six months after the start of the US tests; the announcement names nine markets, and AFP coverage specifies that Benelux, and therefore Luxembourg, is included. At the same time, SE Ranking published the first large-scale study of what six months of US campaigns have produced, and its figures set expectations: an ad on one commercial query in four, with targeting that is still approximate.
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15 August 2026 · AI training · Xavier Lesueur
AI training in Luxembourg is changing in nature: the 2026 survey by FEDIL, the Luxembourg AI Factory and Luxinnovation counts 59% of organisations that have deployed generative AI company-wide or have concrete use cases in production, a long way from the discovery workshop alone. That shift changes what a company comes looking for in AI training in Luxembourg: less an explanation of the tools than support for their daily use.
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13 August 2026 · Digital advertising · Xavier Lesueur
According to the 15th Economic Barometer of the Luxembourg Chamber of Commerce, published in June 2026 and devoted to recruiting and retaining staff (Chamber of Commerce), 91% of Luxembourg companies needed to recruit over the past two years, and 90% of them ran into difficulties. When it comes to strengthening digital marketing, the question shifts: it is less a matter of budget than of the actual availability of skills. That is exactly the trade-off between recruiting and a digital agency in Luxembourg.
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7 August 2026 · SEO & GEO · Xavier Lesueur
According to Similarweb's The 2026 Generative AI Landscape report, AI Overviews now appear in around 43% of Google searches in the United States, up from 15% a year earlier, and a randomised study by Agarwal and Sen measures a 38 to 39.8% drop in organic clicks when one of them is displayed. That changes the question any company looking for a search agency should ask itself: appearing well in Google is no longer enough; the company also needs to be understood and cited by the engines that now answer in its place. “Best SEO agency in Luxembourg” or “best GEO agency in Luxembourg” are the phrases most buyers type before they start comparing. They have no single answer, but there is a good way to ask them: through four verifiable criteria rather than a league table.
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4 August 2026 · AI audit & integration · Xavier Lesueur
The digital maturity diagnosis for Luxembourg SMEs, 100% funded through Fit 4 Digital, leads to a costed action plan. Its implementation then falls under another mechanism: the five SME Packages of the Ministry of the Economy, including Digital and AI, which fund up to 70% of the projects selected.
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28 July 2026 · AI audit & integration · Xavier Lesueur
On 2 July 2026, Statec, the Chamber of Commerce and the Ministry of the Economy presented the Global Entrepreneurship Monitor (GEM) Luxembourg 2025/2026 report: only 24% of entrepreneurs now expect a strong positive impact from AI on their growth, against nearly one in two last year. Concerns about data security and cybersecurity are holding firm, which changes how an AI tool should be pitched to businesses.
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22 July 2026 · AI training · Grégory Camus
On 1 October 2026, AIxH hosts its next AI training session at its offices in Differdange, Luxembourg. Places are limited and several are already booked, leaving a narrow window for managers and executives who want to structure their AI use before the end of the year.
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22 July 2026 · AI training · Xavier Lesueur
On 10 April 2025, the Ministry of the Economy of the Grand Duchy of Luxembourg granted AIxH authorisation to operate as a continuing vocational training organisation, under number 10156897/1. On an AI training market where catalogues and independent trainers multiply without a common framework, this state recognition sets a benchmark that few providers can show.
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