AI in the creative process, a human eye to make the call
Art direction, graphic design, content creation
Trained in MMI (multimedia and internet) at IUT Haguenau, Hugo then worked in agencies, including Vanksen and Editus.
His strength: he built AI into his creative process early on. Image generation, graphic directions, format variants, rapid iterations: AI lets him move faster. His eye makes the final call.
What AIxH clients get from it: more creative routes, more formats produced and fewer wasted rounds of revisions, with no compromise on art direction or final quality.