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+55% traffic from Google Images.
Three languages, every text validated by a human.
MONDORF Domaine Thermal asked us to make the images on its website accessible, under the digital accessibility law. An AI agent produced more than 6,000 ALT texts in French, German and English, with three versions per image and per language, and each text selected was validated by a human before going live. Over the three months after going live, traffic from Google Images rose by 55% compared with the previous three months, according to Google Search Console.
Client: MONDORF Domaine Thermal, thermal spa and wellness, Luxembourg.
Assignment: SEO, web accessibility, content optimisation.
Languages: French, German, English.
AIxH services: SEO and multilingual SEO.
Starting point
The site had more than 700 images without an ALT text. This short text describes an image to people who browse with a screen reader.
MONDORF Domaine Thermal's request started from that finding, under the digital accessibility law.
Google also relies on this text to understand an image and show it in Google Images. Without it, the site's images remained hard for the search engine to read, with a loss of SEO traffic.
The site is published in French, German and English: the work had to be carried out in all three languages.
Method
Production
Production was entrusted to an AI agent, which wrote the ALT texts in French, German and English. For each image, it proposed three versions of the text in each language, to give MONDORF Domaine Thermal the choice: more than 700 images, three languages and three versions, which makes more than 6,000 ALT texts produced.
Validation
Each ALT text selected was validated by a human before going live. This review covers the language, the accuracy of the information about the offer and consistency with the brand identity. No text was published without being reviewed.
This division of roles is the way we work on every project: AI produces, a human steers and validates.
Result
Google Images
Period: the three months after going live, compared with the previous three months.
Source: Google Search Console.
Scope
It covers only visits coming from Google Images. It describes neither the site's total traffic nor MONDORF Domaine Thermal's business activity.
The project concerns image search; on its own it does not sum up the site's SEO.
Client review
★★★★★ 5.0 / 5 on Google (45 reviews) · See our Google profile →
The review was left on Google in French and is translated here.
“The work, in particular on the image ALT texts in three languages, was very thorough and well structured, with real quality and consistency with the brand identity.”
The collaboration then widened to SEA campaigns, community management and AI training.
Contact
Tell us your site's address and the languages it is published in. We prepare a first conversation about the pages and the difficulties to examine.
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