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The week's essentials, analysed by the AIxH team in Luxembourg. No noise, no hype.
According to Similarweb's report The 2026 Generative AI Landscape, AI Overviews (the AI-generated summaries at the top of Google results) appear in around 43% of searches in the United States, up from 15% a year earlier. For Search advertisers, this new layer sits between the query and their ads, before any click.
Read the article →On 30 July 2026, Google switched on Nano Banana in Google Earth Web, a tool that overlays AI-generated scenes on real satellite coordinates. The next day, the tool was withdrawn after fabricated scenes deemed contrary to the platform's policies spread online, a setback that calls into question the value of any image anchored to a real place.
Read the article →Between 29 May and 9 June 2026, a geoSurge study measured nearly 4,000 AI model answers across nine sectors: a brand in the model's memory is searched 3.2 times more often than a brand it does not know. Ranking well is no longer enough if the model has never encountered the brand.
Read the article →The digital maturity diagnosis for Luxembourg SMEs, 100% funded through Fit 4 Digital, leads to a costed action plan. Its implementation then falls under another mechanism: the five SME Packages of the Ministry of the Economy, including Digital and AI, which fund up to 70% of the projects selected.
Read the article →From 17 August 2026, Google Ads changes the behaviour of Target CPA, Target ROAS and Demand Gen Target CPC automated bidding on campaigns limited by their budget. Accounts that were comfortably beating their targets will see their performance converge towards the target entered in the interface, upwards or downwards.
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