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The week's essentials, analysed by the AIxH team in Luxembourg. No noise, no hype.
A Semrush study analysed by Kevin Indig and published on 5 August 2026 on Search Engine Land examined 1,094 AI search categories on ChatGPT in the United States, from January to June 2026. Its finding: a brand stands a good chance of being cited as a source almost everywhere, but AI only recommends it by name on its core business.
Read the article →Since 1 August 2026, Google has been rolling out beyond the United Kingdom a new Search Console setting, Search generative AI control, which removes a site from AI Overviews, AI Mode and the AI features of Discover without taking it out of classic results (Search Engine Journal). This is a first: until now, no tool separated the two.
Read the article →A study by OMcollective relayed by Search Engine Land establishes that ChatGPT cites the English pages of a multilingual website 2.6 times more than their share of organic traffic justifies, while Copilot (1.07) and Google AI (0.79) stay close to neutral. For the AI search visibility of companies in Luxembourg, where English coexists with French and German, the consequence is direct: the English version becomes the source ChatGPT cites first, even for a reader who does not speak English.
Read the article →Google is extending its “Limited Ad Serving” policy to Search, with a gradual rollout that began in August 2026 and is planned to run until 2028 (Search Engine Land). A technically compliant ad can now lose visibility without any disapproval or visible signal in the usual campaign metrics.
Read the article →According to Similarweb's The 2026 Generative AI Landscape report, AI Overviews now appear in around 43% of Google searches in the United States, up from 15% a year earlier, and a randomised study by Agarwal and Sen measures a 38 to 39.8% drop in organic clicks when one of them is displayed. That changes the question any company looking for a search agency should ask itself: appearing well in Google is no longer enough; the company also needs to be understood and cited by the engines that now answer in its place.
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