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The week's essentials, analysed by the AIxH team in Luxembourg. No noise, no hype.
On 20 July, Google announced the end of the separate Local Services Ads dashboard: from August 2026, these campaigns move into Google Ads as pay-per-lead Performance Max campaigns. The business model stays the same, but historical performance reports will not be transferred to the new interface.
Read the article →According to Forbes (27 July 2026), up to 70% of the value of successful AI transformations comes from people rather than technology. Cognitive neuroscientist Gleb Tsipursky, who relays this finding from BCG, distinguishes seven profiles of reaction to AI in the workplace, from the most reluctant to the most enthusiastic.
Read the article →According to a Business Insider investigation involving eight advertisers and agencies, Meta's AI ad creation tools regularly produce distorted visuals: twisted limbs, illegible text, products altered beyond recognition. Meta's reply is that checking the results is the advertiser's responsibility, in line with its terms of service.
Read the article →According to the BCG AI Radar 2026, 72% of CEOs now describe themselves as the main decision-maker on AI, twice as many as a year ago. The subject is leaving the technical perimeter: AI budgets double in 2026, and half of CEOs consider their job at stake if the strategy fails.
Read the article →On 22 July, Alphabet, Google's parent company, reported quarterly revenue of $119.8 billion, up 24% and above the $117 billion analysts expected. The share price nevertheless fell by around 5%, with investors focusing on the announcement of a higher AI budget than planned.
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