20 August 2026 · Digital advertising · Grégory Camus
ChatGPT advertising is coming to Luxembourg: OpenAI opens its ad platform in 31 European countries on 24 August 2026 (official announcement of 18 August), six months after the start of the US tests; the announcement names nine markets, and AFP coverage specifies that Benelux, and therefore Luxembourg, is included. At the same time, SE Ranking published the first large-scale study of what six months of US campaigns have produced, and its figures set expectations: an ad on one commercial query in four, with targeting that is still approximate.
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19 August 2026 · SEO & GEO · Kenza Battache
Google launched a new update to its spam-fighting systems on 18 August 2026 at 9:27 am Pacific time (Search Status Dashboard): global scope, all languages, rollout completed on the morning of 21 August. It is the third spam update of the year, after those of March and June.
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19 August 2026 · SEO & GEO · Grégory Camus
GEO (Generative Engine Optimization), which AIxH also practises under the name GSO, covers the editorial and technical practices that raise the probability of a piece of content being cited in the answers of generative AI: ChatGPT, Gemini, Perplexity and Google's AI summaries. The subject is no longer theoretical: AI summaries have been live in France since 22 July 2026, and two successive Ahrefs studies measure a drop in organic clicks on the first position of 34.5% in March 2025 and then 58% in December 2025 when an AI summary is shown.
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19 August 2026 · AI audit & integration · Xavier Lesueur
The global market for AI agents is growing by close to 50% a year and is expected to rise from $10.9 billion in 2026 to $182.9 billion by 2033, according to Grand View Research. In Luxembourg, 59% of the organisations surveyed by FEDIL, the Luxembourg AI Factory and Luxinnovation have already deployed generative AI company-wide or on concrete use cases in production.
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18 August 2026 · Content & Social media · Hugo Hamot
Since 2 August 2026, Article 50 of the EU AI Act has required a double marking of content generated or manipulated by AI (European Commission FAQ): a machine-readable technical trace, embedded in the metadata or as a watermark, which falls to the system provider, for all synthetic content; and a visible disclosure, perceptible to anyone looking at the image, which falls to whoever publishes content that could pass as authentic, including public-interest text published without editorial control. Neither obligation has a company-size threshold, and the fine can reach €15 million or 3% of worldwide turnover.
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