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The week's essentials, analysed by the AIxH team in Luxembourg. No noise, no hype.
From 17 August 2026, Google Ads changes the behaviour of Target CPA, Target ROAS and Demand Gen Target CPC automated bidding on campaigns limited by their budget. Accounts that were comfortably beating their targets will see their performance converge towards the target entered in the interface, upwards or downwards.
Read the article →Since 2 August, Article 50 of the AI Act has required certain AI-generated content to be flagged, on pain of a fine of up to €15 million or 3% of worldwide turnover. The obligation also applies to SMEs that publish a chatbot, a newsletter or a visual produced by AI, and goes well beyond the large model providers.
Read the article →AIxH is a Google Partner agency in Luxembourg. It holds Google's official partnership and five Google Ads certifications: Search, Display, Video, Shopping and AI-Powered Performance.
Read the article →In March 2026, an Ahrefs study of 863,000 SERPs and 4 million URLs appearing in Google's AI Overviews found that only 38% of the pages cited by the AI also rank in the top 10 classic organic results, down from around 76% in July 2025 (Ahrefs). Ranking well on Google no longer guarantees being cited by the AI.
Read the article →On 24 June 2026, at the Cannes Lions festival, OpenAI's chief revenue officer Denise Dresser announced that the dismissal rate of ads in ChatGPT had fallen by 50% since the February launch. OpenAI chooses the indicator, measures it and publishes it, without giving the absolute starting rate.
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