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7 August 2026 · SEO & GEO · Xavier Lesueur

Four reliable criteria for choosing an SEO or GEO agency in Luxembourg

According to Similarweb's The 2026 Generative AI Landscape report, AI Overviews now appear in around 43% of Google searches in the United States, up from 15% a year earlier, and a randomised study by Agarwal and Sen measures a 38 to 39.8% drop in organic clicks when one of them is displayed. That changes the question any company looking for a search agency should ask itself: appearing well in Google is no longer enough; the company also needs to be understood and cited by the engines that now answer in its place.

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