AI & digital news,
seen from Luxembourg.

The week's essentials, analysed by the AIxH team in Luxembourg. No noise, no hype.

10 September 2026 · Content & Social media · Kenza Battache

Pinterest publishes its 2026 men's trend report, with searches up by more than 700%

On 9 September 2026, Pinterest published its 2026 men's trend report, built on the platform's internal search volumes: four families of trends, dozens of queries rising year on year, up to +725% for "italian beard fade". Pinterest already stated in July 2025 that men account for more than a third of its global audience, which reached 640 million monthly active users in the second quarter of 2026, including 157 million in Europe.

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10 September 2026 · SEO & GEO · Grégory Camus

AI Overviews now answer 97% of Google's People Also Ask questions, up from 12% fourteen months ago

On 9 September 2026, Search Engine Roundtable relayed two independent measurements: according to AlsoAsked, 97% of the answers shown in Google's People Also Ask box are now AI Overviews, up from 86% in August and 12.6% in July 2025; according to Allintitle, the share has reached 100% since August. This box of expandable questions was one of the last placements where a page could earn a click without holding the first organic position, and that space is closing.

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9 September 2026 · SEO & GEO · Grégory Camus

Google redesigns its results in Europe: hotels, shops and providers that sell directly gain a free placement without asking Google

Since 8 September 2026, Google's results page has changed across the European Economic Area, Luxembourg included, for searches about hotels, flights, long-distance trains or buses and products. Google now shows two new blocks there, documented the same day by Google Search Central: an aggregator unit reserved for approved comparison sites and online travel agencies, and a supplier unit for hotels, airlines, shops and service providers that sell directly.

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8 September 2026 · SEO & GEO · Grégory Camus

GEO audit: Google's AI names the best-covered Luxembourg home insurer in only 13 answers out of 16

On 8 September 2026, AIxH publishes its GEO audit of home insurance in Luxembourg: 22 Google searches reproducing an individual's buying journey, recorded on 28 August, and four insurers tracked, Foyer, AXA Luxembourg, Baloise and LALUX. Google's AI Overview, the answer written by its artificial intelligence above the classic links, appears on 20 of those 22 searches.

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8 September 2026 · SEO & GEO · Xavier Lesueur

Harvard finds the public has almost no moral objection to automating search marketing jobs

Search marketing (SEO, SEA, acquisition on search engines) is among the occupations the public would most readily hand over to AI, according to a Harvard Business School working paper reported on 7 September 2026 by Search Engine Journal. On a 1 to 7 scale measuring moral objection to automating a job, the search marketing strategist scores 2.31, which places it 938th out of 940 occupations tested.

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