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AI & digital news,
seen from Luxembourg.

The week's essentials, analysed by the AIxH team in Luxembourg. No noise, no hype.

11 August 2026 · SEO & GEO · Xavier Lesueur

What GSO changes in an SEO agency's work, and what stays the same

Google launched its AI Overviews and its conversational AI Mode in France on 22 July 2026, two months ahead of the 23 September deadline we detailed in our analysis of the French timetable. The shift goes beyond Google: 68% of Google searches in the United States ended without a single click to a website over the first four months of 2026, according to the SparkToro study published in June 2026 on Similarweb data.

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10 August 2026 · SEO & GEO · Kenza Battache

ChatGPT cites the English pages of multilingual websites 2.6 times more than their real weight

A study by OMcollective relayed by Search Engine Land establishes that ChatGPT cites the English pages of a multilingual website 2.6 times more than their share of organic traffic justifies, while Copilot (1.07) and Google AI (0.79) stay close to neutral. For the AI search visibility of companies in Luxembourg, where English coexists with French and German, the consequence is direct: the English version becomes the source ChatGPT cites first, even for a reader who does not speak English.

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