19 September 2026 · Digital advertising · Hugo Hamot
On 18 September 2026, Search Engine Land reported a Video Ads Dubbing feature in Google Ads' Asset Studio, spotted on LinkedIn by Google Ads consultant Jyll Saskin Gales: the tool translates and dubs the voice track of an existing video ad into 33 languages and locales, at no cost for the accounts that have access. Google has published neither an announcement nor a help page. For a brand present on several markets, the feature already changes the creative budget equation, provided every version is checked before it runs.
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17 September 2026 · Digital advertising · Xavier Lesueur
On 16 September 2026, PPC expert Thomas Eccel spotted a new Spend Benchmarks report in Google Ads, shown in the account overview: it compares the week's spend and clicks with those of businesses Google considers similar, and comes with an invitation to spend more. The figure gives advertisers an external reference point they were missing. It says nothing about margins or customer value, which separate two accounts that look comparable.
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17 September 2026 · Digital advertising · Kenza Battache
On 16 September 2026, OpenAI announced a series of new features for ChatGPT Ads: a test of commercial agents called Sponsored Agents, AI tools in Ads Manager, and HubSpot and Shopify integrations. The same day, according to PPC Land, advertisers received a second batch focused on measurement: conversion optimisation with impression billing, adjustable attribution windows, targeting across five platforms and an event quality score. The package tightens measurement on existing formats and introduces a format for which OpenAI has disclosed neither the price nor the metrics.
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16 September 2026 · SEO & GEO · Grégory Camus
On 16 September 2026, Search Engine Roundtable relayed a reply posted the day before on LinkedIn by John Mueller, Search Advocate at Google, to a question about how Search Console counts positions in AI Mode, Google's conversational mode. His answer comes down to one idea: the tracking has edge cases and will evolve over time, at the pace of Google Search itself. For anyone who reads those figures every month, the message deserves to be taken at its word: a position that moves can come from a rule change at Google, without a single line of the site having changed.
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13 September 2026 · Digital advertising · Grégory Camus
Google and Meta are asking advertisers to hand them the bids, the targeting and, since this year, the text and visuals of the ads. Since 1 September, Google has even forced AI Max onto thousands of Search campaigns. We have been running pay-per-click campaigns for 26 years, the first ones on GoTo.com, before Google AdWords existed. Our position fits in one sentence: a platform paid on ad spend cannot at the same time be the one deciding the spend, and an agency exists to hold that role.
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