30 September 2026 · AI training · Xavier Lesueur
In Luxembourg, a provider that trains the employees of other companies must hold an establishment authorisation as manager of a continuing vocational training organisation, granted on the opinion of the minister responsible for vocational training. The company training its teams can, for its part, apply to the State for co-funding of 15% of its annual training investment, handled by the INFPC, to be filed within five months of the end of the financial year and by 31 May at the latest. Both points are checked before the first hour of class. The format comes next: our AI training sessions take place in person, in Differdange or on the client's premises, for reasons we set out here.
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29 September 2026 · Digital advertising · Grégory Camus
Google offers nonprofit organisations up to 10,000 dollars a month of text ads on its results pages, shown on their own or below paid ads. In Luxembourg, the programme is open to ASBL, public utility foundations and public utility organisations, after validation by Goodstack, Google's verification partner (eligibility criteria). Getting in takes a few days. Keeping the account requires meeting the programme compliance guide every month, starting with a 5% click-through rate, failing which the account is deactivated without further warning. What the credit is worth to a nonprofit in the country therefore depends as much on monthly management as on admission.
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28 September 2026 · Digital advertising · Grégory Camus
In the first quarter of 2026, Luxembourg counted 232,919 cross-border employees out of 495,775 employees in total, 47% of salaried employment, according to STATEC data: 130,163 live in France, 51,464 in Belgium, 51,292 in Germany. These people spend their days in Luxembourg, and their evenings, weekends and online purchases in another country. A campaign set to Luxembourg reaches them during office hours and loses them as soon as they go home. A campaign set to their home municipality reaches them at home and misses the searches they run from the office. The right setting requires knowing these figures and the actual options of the ad platforms.
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27 September 2026 · SEO & GEO · Grégory Camus
The census of 8 November 2021 asked residents which languages they usually speak, at home, at school or at work. The STATEC publication RP2021 no. 8, Une diversité linguistique en forte hausse (December 2023) gives the answer: 61.2% speak Luxembourgish, 50.8% French, 25.7% English, 22.5% German, 19.8% Portuguese, two languages per person on average. The country had 690,959 inhabitants on 1 January 2026, 46.6% of them foreign nationals. A campaign served in a single language therefore reaches, at best, half of the residents in the language they use every day. The census does not say which language each person understands; it says which ones they use, and where.
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26 September 2026 · AI audit & integration · Xavier Lesueur
Since 2001, we have watched four technology waves sweep through digital marketing: paid search, opened by GoTo.com in February 1998 and Google AdWords in October 2000; social networks, with Facebook opening to everyone on 26 September 2006; the smartphone, with the first iPhone on 29 June 2007; and generative AI, with ChatGPT on 30 November 2022. Each was announced as the end of agencies. Each shifted the job. From Luxembourg, where we went through all of them, the lesson has stayed the same: a technology is worth what it changes in the client's results, and someone has to remain accountable for that result.
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