More than 25 years as a digital entrepreneur, from Vanksen to AIxH
Strategy, business development, vision
Xavier founded Vanksen in 2001, one of the first digital agencies launched from Luxembourg. He grew it into an international group with seven offices across the Benelux, France and Switzerland, more than 100 people and clients such as Chanel, L'Oréal, Heineken and Audemars Piguet. Industry professionals named it Best Digital Agency several times.
In 2006 he co-founded BuzzParadise, one of the first influencer marketing platforms in Europe.
In 2023 he co-founded AIxH with Grégory Camus, with a clear intent: bring AI into companies with ethics and pragmatism.
He sets the strategic direction of AIxH's projects and makes sure every recommendation serves a business objective. He is the executive manager of the continuing vocational training organisation approved under no. 10156897/1 by the Luxembourg Ministry of the Economy.
In the press: “L'IA ne nous fait pas travailler moins” (Paperjam, August 2026) · “L'IA accélère, les experts décident et les résultats se mesurent” (Paperjam, August 2026)