According to the 2025 European survey on ICT usage in enterprises, carried out in Luxembourg by STATEC, 33.6% of Luxembourg companies with 10 or more employees use at least one artificial intelligence technology, against 19.9% in the European Union. The country ranks fifth of the 27, behind Denmark, Finland, Sweden and Belgium. On one specific use, it falls below the average: 5.7% of companies use AI for marketing or sales, against 6.9% in the EU and 9.1% in both Belgium and Germany. Luxembourg companies have adopted AI faster than their neighbours; they still apply it little to the relationship with their customers.
The facts
- Eurostat's isoc_eb_ai table (updated 15 June 2026, consulted 17 October) gives for 2025: 33.6% of Luxembourg companies with 10 or more employees use at least one AI technology, 22.2% use at least two, and 13.9% use a technology that generates text, speech or code. The EU averages are 19.9%, 13.0% and 8.8%. A year earlier, Luxembourg stood at 23.7%; STATEC's series gives 13.0% in 2021 and 14.4% in 2023.
- By size, 30.5% of Luxembourg companies with 10 to 49 employees use AI (17.0% in the EU), 43.7% of those with 50 to 249 employees (30.4%) and 58.0% of those with 250 or more (55.0%). For marketing or sales, the Luxembourg shares are 5.1%, 7.3% and 12.3%, against 5.8%, 10.8% and 20.9% in the EU: the gap with Europe widens with company size.
- The survey is carried out by STATEC among companies with 10 or more employees in the non-financial business economy (methodological note): questionnaires sent on 5 March 2025, last questionnaire received on 2 October 2025, 2,504 companies surveyed, 2,077 responses used, or 83%. Companies with fewer than 10 employees and the financial sector are not included.
Fifth in Europe for adoption, in the bottom half of the ranking for commercial use
Eurostat counts seven families of technologies: text analysis, speech recognition, generation of language or code, image recognition, machine learning, workflow automation and autonomous machines. A company counts as soon as it reports using one of them. On that criterion, Luxembourg sits in the leading group with the Nordic countries, Belgium and the Netherlands, well ahead of Germany (26.0%) and France (18.2%). Use for marketing or sales is measured separately, by the purpose reported. Luxembourg is outranked there by fourteen member states, and Finland, in the lead, stands at 15.8%.
| Country | At least one AI technology | AI for marketing or sales |
|---|---|---|
| Denmark | 42.0% | 11.4% |
| Finland | 37.8% | 15.8% |
| Sweden | 35.0% | 14.6% |
| Belgium | 34.5% | 9.1% |
| Luxembourg | 33.6% | 5.7% |
| Netherlands | 33.2% | 12.3% |
| Germany | 26.0% | 9.1% |
| France | 18.2% | not published |
| European Union | 19.9% | 6.9% |
Luxembourg SMEs adopt faster than their European counterparts, large companies less so
Luxembourg's lead comes from its SMEs. Companies with 10 to 49 employees stand at 30.5% against 17.0% in the EU, those with 50 to 249 employees at 43.7% against 30.4%. Above 250 employees, the gap almost disappears (58.0% against 55.0%). On marketing or sales, the picture reverses: large Luxembourg companies stand at 12.3% while the European average for their category reaches 20.9%. That is where the country's lag is concentrated.
The breakdown by sector is only available for 2024, in STATEC's series: 48.7% of information and communication companies used at least one AI technology, 37.5% of professional, scientific and technical activities, 27.1% of manufacturing, 20.2% of trade, 19.1% of construction, 14.5% of transport and storage, and 6.8% of accommodation and food services. The 2025 figures by sector are not yet published.
What the survey measures, and what it leaves out
The survey counts companies that report using a technology, without measuring how intensively it is used, the budget committed or the results obtained. A company where three employees write with a conversational assistant and a company that has reorganised its customer service around AI carry the same weight. The rise from 23.7% to 33.6% in one year says that AI has entered more companies; it does not say what it changes there.
The scope also weighs on the reading. Companies with fewer than 10 employees are excluded, and the financial sector, which holds a particular place in the Luxembourg economy, is not covered by this survey. For marketing or sales, the purpose is reported by the company; the survey specifies neither the tools used nor the tasks concerned, from writing an ad to qualifying a lead. Why this use remains less widespread in Luxembourg than elsewhere, the data do not say.
Four reference points for a Luxembourg business leader
The reference points below come from our own practice; the survey offers none.
- Locate your company. At 30.5%, 43.7% and 58.0% depending on size, a company that uses no AI technology is now part of the majority among SMEs, and of the minority above 250 employees.
- Look at commercial use. Fewer than one company in fifteen in Luxembourg applies AI to marketing or sales. A company that does so methodically therefore compares itself with few local competitors, provided it has clean customer data and tracks its enquiries.
- Write the usage rule. Uses often exist before the company decides. A written rule says which tools are authorised, which data must never go into them and who validates an output before it goes out.
- Train the teams concerned. State co-funding covers 15% of training expenses and 35% of the salary costs of certain participants; we detailed the conditions in a previous article.
Comparisons between countries give an order of magnitude, not an instruction. A construction company and a consulting firm have neither the same tasks to hand to AI nor the same data to protect. The useful figure is the one the company measures itself: what AI changes to the time spent, to the quality of an output or to the number of enquiries.
AIxH's view
We have been training Luxembourg teams in AI since 2024, in person, as for Fondation Cancer Luxembourg or for Becolux this month. What we see in the room matches the survey: the tools are already there, usage that is framed and tied to a result less so. Our AI training courses start from the participants' real tasks, and our AI audit and integration service takes over when a company wants to configure assistants on its own documents. For commercial use, the starting point is the same as in advertising or search: clean customer data and a measure of enquiries, before any tool.
